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We're Hiring: Senior Performance Marketing Manager
📍 Location: Noida (On-site) 💰 CTC: Up to ₹15 LPA 🎯 Experience: 3–7 years in B2B
Company Description Speakeasy is an English-speaking platform built for busy professionals who want to communicate confidently at work without committing to long, traditional courses. In just a few minutes a day, learners gain practical speaking skills for meetings, client calls, interviews, and everyday workplace conversations in a judgment-free environment. The platform offers short, focused lessons and real speaking practice from day one, supported by instant AI feedback on pronunciation, sentence structure, and grammar. Learners can access content in multiple languages, including Hindi, Tamil, Telugu, Marathi, and Bengali, ensuring clear understanding of every concept. Speakeasy is designed to help professionals move from hesitation to fluency, prioritizing confidence and clarity over complex rules.
Role Description The Performance Marketing Manager (IC Role) will be responsible for planning, executing, and optimizing digital marketing campaigns across channels such as paid search, paid social, display, and app acquisition. This full-time, on-site role in Delhi, India involves managing campaign budgets, analyzing performance data, and identifying opportunities to improve key metrics like ROI, CAC, and LTV. The role includes designing experimentation roadmaps, running A/B tests on creatives, landing pages, and audience segments, and collaborating with product and content teams to align marketing initiatives with growth objectives. The Performance Marketing Manager will monitor market trends, competitors, and user behavior to refine targeting strategies, while preparing regular performance reports and insights for leadership. The individual contributor will also help build and maintain tracking, attribution, and analytics frameworks to ensure accurate measurement of campaign effectiveness.
Qualifications
- Candidates should possess strong performance marketing skills, including experience with paid search, paid social, display, and app acquisition campaigns.
- Candidates should possess data and analytics skills, such as proficiency with tools like Google Analytics, attribution platforms, and A/B testing frameworks.
- Candidates should possess skills in campaign strategy and optimization, including audience segmentation, bid and budget management, and experimentation design.
- Candidates should possess skills in marketing creatives and content collaboration, including the ability to work with design and content teams on ads, landing pages, and messaging.
- Relevant qualifications include prior experience in consumer or edtech products, familiarity with mobile-first or app-based growth, and strong analytical and problem-solving abilities.
- Additional beneficial qualifications include a bachelor’s degree in marketing, business, or a related field; excellent communication skills; and the ability to work independently as an individual contributor in a fast-paced environment.
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