zouma consulting services - apac
Website:
zouma.ai
Job details:
Job OverviewWe are looking for a results-driven Senior PPC / Paid Media Manager with a minimum of 5 years of experience in managing high-budget campaigns across Google and Meta platforms. The ideal candidate should have a strong analytical mindset, hands-on execution skills, and a proven track record of driving ROI through performance marketing strategies.
Key Responsibilities- Plan, execute, and optimize large-scale PPC campaigns on Google Ads and Meta Ads (Facebook & Instagram)
- Manage and scale high monthly ad budgets while maintaining strong ROI and performance metrics
- Conduct in-depth keyword research, audience targeting, and competitor analysis
- Continuously monitor, analyze, and optimize campaign performance (CTR, CPC, CPA, ROAS)
- Develop and execute A/B testing strategies for ads, landing pages, and audience segments
- Collaborate with creative and content teams to develop high-performing ad creatives
- Implement conversion tracking, pixels, and analytics tools for accurate performance measurement
- Prepare detailed performance reports and present insights to stakeholders
- Stay updated with the latest trends, algorithm changes, and platform updates
Required Skills & Qualifications- Minimum 5+ years of experience in PPC / Paid Media roles
- Proven expertise in Google Ads and Meta Ads Manager
- Experience handling high-budget campaigns (monthly spends in lakhs/millions)
- Strong knowledge of campaign structures, bidding strategies, and audience segmentation
- Proficiency in tools like Google Analytics, Google Tag Manager, and reporting dashboards
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Experience in conversion rate optimization (CRO)
- Excellent communication and stakeholder management skills
Preferred Qualifications- Google Ads / Meta certifications
- Experience with international campaigns (UK/US markets preferred)
- Familiarity with other platforms like LinkedIn Ads, YouTube Ads, or programmatic advertising
Click on Apply to know more.