Anarix
Website:
anarix.ai
Job details:
Location: Bangalore (In-Office)
Employment Type: Full-Time
About Anarix
Anarix is an AI-powered eCommerce technology company helping brands scale across Amazon, Walmart, Shopify, and other digital channels. We combine advanced analytics, AI, and performance marketing to help brands make smarter decisions and drive profitable growth.
We're looking for a Performance Marketing Manager who enjoys working directly with clients, managing advertising campaigns across multiple platforms, and delivering measurable business results.
What You'll Do
- Plan, execute, and optimize Google Ads campaigns across Search, Shopping, Display, Performance Max, and YouTube.
- Manage and scale Meta (Facebook & Instagram) advertising campaigns.
- Launch, optimize, and report on TikTok advertising campaigns.
- Manage Amazon Advertising campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP (where applicable).
- Monitor and optimize campaign performance across all advertising platforms to maximize ROAS, conversions, and profitability.
- Conduct weekly strategy meetings with clients to review campaign performance, discuss opportunities, and align on business goals.
- Build performance reports and present actionable insights and recommendations to clients.
- Collaborate with creative, content, and account management teams to develop high-performing campaigns.
- Conduct keyword research, audience analysis, competitor benchmarking, and A/B testing to continuously improve campaign performance.
- Monitor key performance metrics including ROAS, CPA, CTR, Conversion Rate, CAC, and customer lifetime value (LTV).
- Stay current with platform updates, advertising best practices, AI-powered marketing tools, and emerging digital marketing trends.
- Identify growth opportunities across Google, Meta, TikTok, and Amazon to help clients scale their businesses.
- Work closely with internal teams to ensure campaigns align with each client's overall marketing and business objectives.
What We're Looking For
- 2–5 years of hands-on experience managing Google Ads campaigns
- Experience managing Meta (Facebook & Instagram) and TikTok Ads.
- Experience managing Amazon Ads.
- Strong understanding of performance marketing metrics and campaign optimization.
- Excellent analytical and problem-solving skills.
- Outstanding verbal and written communication skills.
- Comfortable leading weekly client meetings and presenting campaign performance.
- Highly organized with strong attention to detail.
- Self-driven, proactive, and eager to continuously learn new advertising platforms.
Click on Apply to know more.
