Website:
loudlabs.in
Job details:
Location: Delhi
Experience: 3–5 Years
Industry: Entertainment | Celebrity | Music | Brands
About the Role
We are looking for a Performance Marketing Manager with 3–5 years of experience in managing paid digital campaigns, preferably within the entertainment, celebrity, music and brand ecosystem.
The ideal candidate should have hands-on experience in planning, executing and optimising performance campaigns across platforms, with a strong understanding of audience behaviour, digital trends and entertainment-led marketing. You will be responsible for driving measurable growth, reach, engagement, traffic, leads and conversions across campaigns for celebrities, artists, musicians, entertainment properties and brands.
Key Responsibilities
- Manage performance campaigns for celebrities, artists, musicians, creators, entertainment properties and brands. Plan, execute and optimise paid digital campaigns across Meta, Google, YouTube and other relevant platforms.
- Develop audience strategies for launches, releases, promotions, events, content and digital properties. Develop performance marketing strategies based on campaign objectives, target audiences and budgets.
- Understand entertainment audiences and identify relevant targeting opportunities.Manage campaign budgets and ensure efficient utilisation of ad spend.
- Monitor key performance metrics and continuously optimise campaigns for better results. Conduct A/B testing across creatives, audiences, messaging and campaign formats.
- Stay updated with entertainment, music, social media and digital trends to identify performance opportunities.
- Track and analyse campaign performance, including CPC, CPM, CTR, CPL, CPA, ROAS, conversions and audience growth.
- Prepare regular campaign reports with actionable insights and recommendations.
- Identify performance trends and make data-driven decisions.
- Analyse audience behaviour and campaign funnels to improve efficiency and conversion.
- Work closely with creative, content, social media and influencer teams to develop performance-driven creatives.
- Provide insights on creative formats, messaging and content that can improve campaign performance.
- Test multiple creative concepts and identify high-performing assets.
- Ensure campaigns are aligned with overall brand and entertainment marketing objectives.
- Identify opportunities to improve campaign scale, efficiency and ROI.
- Research competitors, audience trends and emerging advertising formats.
- Develop retargeting, remarketing and audience-segmentation strategies.
- Contribute to overall digital growth and acquisition strategies.
Required Experience & Skills
- 3–5 years of hands-on experience in Performance Marketing.
- Experience working with entertainment, celebrities, music, artists, creators or consumer brands will be preferred.
- Strong hands-on knowledge of Meta Ads Manager, Google Ads and YouTube Ads.
- Experience managing significant campaign budgets and multiple campaigns simultaneously.
- Strong understanding of paid social, audience targeting, retargeting and conversion funnels.
- Ability to analyse campaign data and translate insights into actionable strategies.
- Strong understanding of digital marketing metrics and performance optimisation.
- Experience working with creative teams to develop and optimise ad creatives.
- Strong communication, analytical and problem-solving skills.
Preferred Background
Candidates with experience working with:
- Celebrity / Talent Management Companies
- Entertainment & Digital Agencies
- Music Labels, Artists & Musicians
- Production Houses, OTT / Digital Platforms
- Creator / Influencer Ecosystems
- Media & Advertising Agencies
Click on Apply to know more.