Website:
expertpedia.io
Job details:
Hiring: Performance Marketing Manager – EdTech
Company: S Y G EdTech Pvt Ltd
Platforms: NoTuitions.com & Expertpedia.io
Location: Hyderabad (On-site)
About the Role
We are looking for a result-oriented Performance Marketing Manager to drive student enrollments and lead generation for our EdTech platforms.
This role is ideal for candidates who have hands-on experience in running high-conversion digital campaigns and generating quality leads through Meta, Google, YouTube, and WhatsApp marketing.
The candidate should understand how to generate, nurture, and optimize admission funnels for B2C education products.
Key Responsibilities
• Plan and execute lead generation campaigns for student enrollments
• Run and optimize Meta Ads and Google Ads campaigns
• Generate quality student and parent leads with measurable ROI
• Improve conversion rates across digital funnels
• Coordinate with counselling/sales teams for admissions follow-up
• Build awareness and engagement campaigns for K-12 audiences
• Analyze campaign data and optimize performance continuously
• Create strategies for organic and paid growth across platforms
Required Skills
• 2–5 years experience in Performance Marketing / Lead Generation
• Strong hands-on experience with Meta Ads & Google Ads
• Good understanding of lead funnels, CPL, CAC & campaign optimization
• Experience in EdTech, education, or B2C lead generation preferred
• Strong communication and analytical skills
• Ability to work in a fast-growing startup environment
Preferred
• Candidates based in Hyderabad or willing to relocate will be preferred
• Experience in student enrollment campaigns is an added advantage
Compensation
- Fixed Salary + Performance Incentives
Click on Apply to know more.