Pink Sky HR
Website:
pinkskyhr.com
Job details:
Budget: 15 to 20lpa
WFO- 6 days
WHAT WE'RE LOOKING FOR
Must-Have Experience
3–6 years of hands-on performance marketing experience in a D2C, beauty, personal care, or consumer brand.
Deep expertise in Meta Ads Manager — campaign structure, audience strategy, creative testing, and scaling.
Strong command of Google Ads — Search, Shopping, PMax, and YouTube.
Proven experience managing CRM tools and building automated customer lifecycle flows.
Working knowledge of affiliate marketing ecosystems and tracking.
Proficiency in GA4, attribution modelling, and UTM/pixel management.
Ability to independently own channel P&L — budget planning, forecasting, and reporting.
Traits That Will Make You Thrive Here
Complete ownership mindset — you don't wait to be told. You identify problems and fix them.
Strong cross-functional communicator — comfortable working with creative, ops, and tech teams simultaneously.
Data-first instinct balanced with creative sensitivity — you know good creative when you see it.
Comfortable in a high-velocity startup environment with evolving priorities.
Detail-oriented with excellent execution hygiene — clean naming conventions, structured testing, accurate reporting.
TOOLS & PLATFORM PROFICIENCY
✦ Meta Ads Manager
✦ Google Ads (Search, Shopping, PMax)
✦ Google Analytics 4 (GA4)
✦ Klaviyo / WebEngage / MoEngage
✦ WhatsApp Business API
✦ Affiliate Platforms (Cuelinks / GlowRoad)
✦ Google Tag Manager
✦ Shopify / WooCommerce
✦ Excel / Google Sheets
✦ Looker Studio / Power BI (preferred)
WHAT YOU'LL OWN (KPIS)
Blended ROAS and channel-wise ROAS targets
Customer Acquisition Cost (CAC) across paid channels
Repeat purchase rate and LTV via CRM
Affiliate-attributed GMV and partner count growth
Monthly performance marketing budget utilisation and efficiency
Attribution accuracy and tracking hygiene across all channels
WHAT WE OFFER
Complete channel ownership from Day 1 — no hand-holding, no bureaucracy.
Direct access to leadership and fast decision-making cycles.
Competitive compensation benchmarked to D2C industry standards.
A scrappy, passionate team that genuinely loves the brand they're building.
Opportunity to grow as the brand scales across D2C, marketplace, and offline.
Click on Apply to know more.