ibaby
Website:
ibabyxpress.com
Job details:
Gurgaon | ₹7–9 LPA + Performance Incentives
We’re looking for a hands-on Performance Marketing Manager to drive paid acquisition and revenue growth for our brands ibaby (premium baby products) and Tickle Wickle (kids play & experience brand).
This is a core growth role, not a strategy-only position. You’ll be directly responsible for running, optimising, and scaling campaigns that drive real business outcomes.
What you’ll do:
- Plan, run and optimise PPC campaigns on Google Ads (Search, Shopping, PMax) and Meta Ads
- Drive customer acquisition and revenue growth across both brands
- Continuously test creatives, audiences, and funnels
- Work closely with the creative team to build high-performing ad creatives
- Track and improve key metrics: ROAS, CAC, CTR, conversion rate
- Manage and allocate ad budgets effectively
- Analyse performance data and identify scaling opportunities
- Stay updated with platform changes and new ad formats
What we’re looking for:
- 2–5 years of hands-on performance marketing experience (D2C preferred)
- Strong expertise in Google Ads / PPC is mandatory
- Good working knowledge of Meta Ads
- Experience working with Shopify (must-have)
- Proven ability to scale campaigns and improve ROI
- Strong analytical and execution ability
- Someone who is curious, research-driven, and keeps up with platform changes
- Understanding of how premium brands communicate and convert
Good to have:
- Basic understanding of SEO
- Familiarity with website optimisation / landing page improvements
- Exposure to conversion rate optimisation (CRO)
Compensation:
- ₹7–9 LPA fixed
- Additional performance-linked incentive (0.5%–1% of attributed sales, slab-based)
Important:
- This is not a strategy-only or reporting role.
- We’re looking for someone who executes, tests aggressively, and drives results daily.
Why join us:
- Direct ownership of growth for two brands
- Work closely with founders
- Fast execution, real impact
- Opportunity to scale with the business
Click on Apply to know more.