DU Squad
Website:
dusquad.com
Job details:
Job Description:
We are seeking a Performance Marketing Manager to lead growth for our D2C website by driving user acquisition, revenue, and conversion optimization. This role involves managing high-budget Meta and Google Ads campaigns while continuously improving key performance metrics such as CAC, ROAS, and CVR. The candidate will use data, experimentation, and user behavior insights to optimize the website funnel and scale performance marketing efforts effectively.
Key Responsibilities:
- Own and drive D2C website revenue growth, user acquisition, and conversion
- Plan and execute high-performance Meta campaigns (Facebook/Instagram Ads) with budget ownership of ₹1 Cr+ monthly
- Optimize website funnel metrics including CTR, CVR, bounce rate, and time on site
- Identify opportunities to reduce CAC and improve ROAS through structured experimentation
- Oversee website merchandising, banners, offer placements, and product positioning
- Analyze user behavior and drop-offs using GA4, Hotjar, and CRO tools
Skills Required:
- 3–4 years of experience in D2C/e-commerce growth marketing (Startup), specifically for FMCG or consumer brands
- Proven ability to manage and optimize Meta Ads and Google Ads across high monthly spends
- Strong analytical and problem-solving skills; ability to work independently on growth hypotheses
- Prior experience improving CAC, ROAS, and website conversion metrics at scale
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