Website:
yogbirth.com
Job details:
YogBirth is a global fertility and pregnancy wellness company helping women conceive naturally and prepare for conscious pregnancy using science, somatic healing, nutrition, and nervous system regulation.
We work with clients across India, UAE, UK, US, and Europe and generate leads through high performance content, paid ads, and educational funnels.
We are looking for a Performance Marketing Manager who can own and scale our paid acquisition profitably.
Role and Responsibilities
You will be responsible for planning, executing, optimizing, and scaling paid campaigns across Meta, Google, and LinkedIn.
This is not just a technical role.
You must also understand psychology, hooks, and conversion focused messaging.
You should be able to create ad angles, static creatives, and video ad scripts that convert.
Key Responsibilities
Paid Ads Management
• Manage and scale Meta Ads (Facebook and Instagram)
• Manage Google Ads
(Search, Display, YouTube, Performance Max)
• Manage LinkedIn Ads
• Plan full funnel campaigns
Cold, warm, retargeting
• Daily monitoring and optimization
• Improve:
• Cost per lead
• Cost per booked call
• Cost per acquisition
• ROAS
Meta Andromeda Update Experience (Mandatory)
Must have experience running ads after Meta Andromeda update including:
• Broad targeting strategies
• Creative led scaling
• Advantage+ campaigns
• Creative testing frameworks
• Audience simplification
• Performance analysis under Andromeda system
Creative Strategy and Ad Copy
Must be able to:
• Write static ad copies
• Write video ad scripts
• Create hooks and angles
• Suggest creative concepts
• Brief designers and editors
• Understand emotional and conversion psychology
Funnel Understanding
You should understand:
• Lead generation funnels
• Webinar funnels
• Call booking funnels
• High ticket sales funnels
Required Experience
• Minimum 3 years experience in paid ads
• Proven experience managing Meta ads
• Experience with Meta Andromeda update
• Experience managing Google Ads
• Experience managing LinkedIn Ads
• Experience in lead generation campaigns
• Experience working with high ticket offers preferred
• Experience in health, wellness, coaching, or education preferred
Required Skills
• Strong analytical thinking
• Creative thinking ability
• Copywriting ability
• Script writing ability
• Understanding of buyer psychology
• Strong communication
• Independent ownership mindset
Key Performance Metrics
You will be measured on:
• Cost per lead
• Cost per booked call
• Lead quality
• Conversion rates
• Scaling success
Bonus Skills (Preferred but not mandatory)
• Experience in fertility, pregnancy, wellness niche
• Experience with CRM integrations
• Experience working with international audiences
How to apply
Please apply with:
• Your resume
• Screenshots of past ad results
• Platforms you have managed
• Monthly budget handled
• Example ad copies you created
- • Example video scripts you created
- Share it at ops@yogbirth.com
Click on Apply to know more.