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Job details:
About the Role: We are looking for a highly analytical, ROI-driven Performance Marketer with a proven record of leading successful campaigns. The ideal candidate should excel in strategy, optimisation, funnel management, automation, and performance analytics.
Key Responsibilities:
- Strategy & Planning: Create end-to-end performance marketing strategies for monthly, seasonal, flash sale, and promotional campaigns.
- Define funnel strategy for awareness → engagement → conversion → retention.
- Develop audience segmentation & persona-based targeting strategies.
- Plan campaign roadmaps aligned with business goals, revenue targets & seasonality.
- Strategise retargeting & remarketing flows to maximise conversion rates.
- Paid Advertising & Campaign Management: Plan, launch, optimise, and scale campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Instagram & Facebook).
- Daily optimisation focused on ROAS, CTR, CPA, and conversions. A/B test creatives, copy, CTAs & landing pages.
- Must have a proven record of driving high-performance paid ads.
- Funnel, CRM & Automation (LeadSquared Expertise): Manage full-funnel performance from lead acquisition → nurturing → conversion.
- Use LeadSquared CRM for lead segmentation, drip campaigns, automated journeys, and improved lead quality & conversion.
- WhatsApp & Email Marketing: Execute targeted WhatsApp campaigns using Wati or LeadSquared. Run email blast campaigns for promotions, updates, and offers. I
- Improve open rate, CTR & conversions through testing and segmentation.
- Analytics, Tracking & Reporting: Analyse performance using GA4, Meta Ads Manager, Google Ads dashboard, LeadSquared Insights.
- Implement pixels, events, and UTM tracking. Create weekly dashboards and monthly performance reports.
- Budget & Forecasting: Allocate budgets based on campaign priority & seasonal demand. Forecast outcomes and share projections with leadership.
- Collaboration & Execution: Work closely with designers and content creators for ad assets. Support seasonal campaigns, flash sales, and ROI-driven promotions. Suggest new content/data-led ideas to grow performance channels.
Required Skills
- Meta Ads & Google Ads expertise
- Strong command of LeadSquared CRM
- Experience in WhatsApp & Email blast tools
- Analytical mindset
- Proven record of achieving strong ROAS
- Understanding of acquisition & retargeting funnels. Bonus Skills
- Landing page optimisation
Automation tools: Knowledge about LSQ, Wati, Exotel
Qualifications - Bachelor’s degree in Marketing, Business, Analytics, or related - 2–4 years of experience in performance marketing
Compensation: As per industry standards.
Experience: 2–4 years Type: Full-Time
Location: Hyderabad (Madhapur Corporate Office)
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