Website:
travelselbuy.com
Job details:
We are looking for a results-driven Performance Marketing Manager to plan, execute, optimize, and scale paid marketing campaigns that drive customer acquisition and business growth. The ideal candidate should have strong expertise in Meta Ads, conversion optimization, creative strategy, and performance analytics.
Key Responsibilities
- Develop and manage end-to-end performance marketing campaigns, primarily on Meta (Facebook & Instagram).
- Plan, launch, optimize, and scale paid advertising campaigns to maximize ROI.
- Conduct competitor analysis and market research to identify growth opportunities.
- Develop creative strategies and coordinate with the design/content team by providing scripts, hooks, ad references, and creative direction.
- Write compelling ad copy and messaging for different audience segments.
- Monitor campaign performance and prepare regular performance reports with actionable insights.
- Recommend landing page improvements to increase conversion rates.
- Suggest offer positioning and marketing strategies to improve campaign performance.
- Analyze and optimize the customer acquisition funnel.
- Identify new growth opportunities and continuously improve marketing performance.
- Provide ongoing recommendations and strategic support to achieve business objectives.
Required Skills
- 3–5+ years of experience in Performance Marketing.
- Strong hands-on experience with Meta Ads Manager.
- Expertise in campaign optimization and scaling.
- Knowledge of conversion tracking, Meta Pixel, and analytics tools.
- Strong understanding of customer acquisition funnels.
- Experience in A/B testing and performance analysis.
- Excellent copywriting and communication skills.
- Ability to analyze data and make data-driven decisions.
- Experience coordinating with creative and content teams.
Preferred
- Experience in the travel or B2B SaaS industry.
- Familiarity with Google Ads and other paid media platforms.
- Understanding of landing page optimization and CRO.
- Knowledge of CRM and marketing automation tools.
Employment Type
Freelance
Experience
3–5+ Years
Location
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