Performance Marketing Manager

Website: sdbc.ac.in
Job details:

Job Overview:
We are looking for a result-driven Performance Marketing Manager to lead and optimize digital marketing campaigns for ToneOp. The role focuses on driving user acquisition, improving ROI, and scaling performance across multiple digital channels.
Key Responsibilities:
Plan, execute, and optimize performance marketing campaigns across platforms like Google Ads, Meta (Facebook/Instagram), and other paid channels
Drive customer acquisition, lead generation, and revenue growth
Monitor and improve key metrics such as CPL, CAC, ROAS, and conversion rates

• Manage budgets effectively and ensure maximum ROI
  

Conduct A/B testing on creatives, landing pages, and campaigns
Collaborate with content, design, and product teams to improve campaign performance
Analyze campaign performance and generate actionable insights
Manage and scale affiliate marketing, influencer campaigns, and partnerships
Key Requirements:
Proven experience in performance marketing / paid media
Strong hands-on experience with Google Ads, Meta Ads, and analytics tools
Good understanding of funnel optimization and user journey
Experience in D2C, health, fitness, or wellness industry is a plus
Strong analytical and data-driven mindset
Preferred Skills:
Experience with tools like Google Analytics, AppsFlyer, Mixpanel, or similar
Knowledge of SEO and organic growth strategies
Understanding of CRM and retention marketing

Contacts
Mr. Prakash Rathore, HR, Indore
E-mail: hr@sdbc.ac.in
M: +91 9770347016

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