Prolicious
Website:
prolicious.com
Job details:
Prolicious is a pioneering whole food nutrition brand that aims to transform the way the world approaches health. Understanding that the way we eat is contributing to a significant increase in conditions like obesity, diabetes and PCOS, amongst others. Prolicious has developed a line of products that help you maintain your best possible health. We add 20% protein to traditional Indian dishes and snacks to offer them a fresh twist.
Role Purpose
Lead performance marketing across Meta, Google, Quick Commerce, and Marketplaces to drive profitable growth. Own campaign strategy, execution, optimization, and budget allocation with focus on contribution margin, CAC, and scalable revenue.
Key Responsibilities
● Own Meta (ASC, CAPI, creative testing, catalog ads) and Google (PMax, Search, Shopping, Merchant Center) performance.
● Manage Quick Commerce advertising across Blinkit, Zepto, Instamart & BB Now with city-level optimization and inventory-linked spending.
● Lead Marketplace advertising across Amazon & Flipkart including Sponsored Ads and DSP.
● Optimize blended CAC, MER, ROAS, and contribution margin across all channels.
● Build media mix strategy, experimentation roadmap, and data-driven optimization.
● Partner with Brand, Supply Chain, Finance, and Tech teams; manage external agencies where applicable.
Key Skills
Meta Ads, Google Ads (PMax/Search/Shopping), Amazon Ads, Quick Commerce Ads, GA4, Merchant Center, Excel/SQL, attribution, cohort & LTV analysis, budgeting, experimentation.
Success Metrics
● Profitable revenue growth
● Improved blended CAC, MER & ROAS
● Marketplace & Quick Commerce growth
● Zero wasted spend on out-of-stock SKUs
● Continuous testing and measurable business impact
Qualifications
• 5–8 years in D2C/eCommerce performance marketing.
• Hands-on experience with Meta, Google, Amazon Ads and at least two Quick Commerce platforms.
• Strong analytical and commercial mindset with P&L ownership.
• FMCG/Food/Nutrition experience preferred.
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