Jagdish Farshan Private Limited
Website:
jagdish-farshan.com
Job details:
Performance Marketing Manager
Location: Andheri, Mumbai
About Us
Founded in 1938 in Vadodara, Jagdish Farshan is a fourth-generation family business and one of India’s leading premium snacks and sweets brands.
For over 85 years, we have combined authentic recipes with continuous innovation to create products that customers trust and love. Today, we serve customers through our retail stores, e-commerce, quick commerce, modern trade, and exports to markets around the world.
As we continue to grow, we’re building a future-ready consumer brand by investing in innovation, digital growth, and global expansion—while staying true to the quality, craftsmanship, and values that have defined us for generations.
About the Role
We’re looking for a data-driven Performance Marketing Manager to lead our digital growth across Meta, Google, and quick commerce platforms.
You’ll be responsible for planning, executing, and optimizing campaigns that drive revenue, customer acquisition, and brand growth. Working closely with our creative, brand, and e-commerce teams, you’ll turn insights into measurable business results.
This is an opportunity to build and scale performance marketing for a heritage brand that’s growing rapidly across D2C, retail, and quick commerce.
Key Responsibilities
Performance Marketing
- Plan, execute, and optimize campaigns across Meta (Facebook & Instagram) and Google Ads.
- Manage campaign budgets to maximize ROAS, CAC, and revenue growth.
- Continuously test creatives, audiences, landing pages, and campaign strategies.
- Monitor campaign performance and provide actionable insights.
Quick Commerce Growth
- Work closely with platforms such as Blinkit, Zepto, Swiggy Instamart, and BigBasket.
- Plan visibility campaigns and promotional activities.
- Improve product discoverability, conversions, and sales performance.
- Coordinate with category managers and platform teams.
Analytics & Reporting
- Track KPIs including ROAS, CAC, CTR, CPM, conversion rates, and customer lifetime value.
- Build weekly and monthly performance reports with recommendations.
- Use data to identify growth opportunities and improve marketing efficiency.
Cross-functional Collaboration
- Work closely with creative, content, brand, category, and e-commerce teams.
- Coordinate with external agencies and platform partners whenever required.
- Stay updated on industry trends and platform best practices.
We’re Looking For
- 3–6 years of experience in performance marketing.
- Strong hands-on experience with Meta Ads Manager and Google Ads.
- Experience managing significant monthly advertising budgets.
- Strong analytical skills with the ability to make data-driven decisions.
- Experience with D2C, FMCG, food, retail, or consumer brands is preferred.
- Comfortable working in a fast-paced, entrepreneurial environment.
Bonus Points
- Experience managing campaigns for quick commerce platforms.
- Experience with Google Analytics 4, Google Tag Manager, Shopify, or similar e-commerce platforms.
- Familiarity with attribution tools and marketing dashboards.
- Experience working with founders or high-growth startups.
Click on Apply to know more.