Iqrup + Ritz
Website:
iqrupandritz.com
Job details:
Performance Marketing Manager – Lead Generation (Luxury Furniture / Interiors)
Gurugram | ON-SITE + Full-time | 3+ years
Role Overview
We are looking for a Performance Marketing Manager to drive qualified leads for premium furniture sales, interior design consultations, and trade partnerships through digital channels. The focus of this role is lead generation, customer acquisition, and consultation bookings, rather than pure ecommerce sales.
Key Responsibilities
Lead Generation
- Plan and execute Meta and Google Ads campaigns focused on lead generation
- Drive leads for:
- Interior design consultations
- Custom furniture enquiries
- High-value furniture purchases
- Architect & interior designer partnerships
- Build optimized landing pages and forms to improve lead conversion.
Campaign Management
- Manage paid campaigns across:
- Meta (Facebook / Instagram)
- Google Search & Display
- Pinterest / design discovery platforms
- Optimize campaigns for Cost Per Lead (CPL) and lead quality.
Funnel Optimization
- Improve lead conversion from:
- Website enquiry forms
- WhatsApp consultations
- Design consultation bookings
- Build remarketing funnels for:
- Website visitors
- Catalogue viewers
- High-intent product pages.
CRM & Lead Tracking
- Track leads from first touch to consultation booking.
- Work with sales/design team to measure lead quality and conversion to revenue.
Data & Reporting
- Monitor key metrics such as:
- Cost per lead
- Lead to consultation conversion rate
- Campaign ROI
- Provide weekly performance insights and optimization recommendations.
Required Skills
- 3–6 years experience in performance marketing or lead generation
- Strong expertise in:
- Meta Ads
- Google Ads
- Conversion tracking
- Experience optimizing landing pages and funnels
- Ability to analyze campaign performance and scale winning strategies.
Preferred Background
Experience in industries like:
- Interiors
- Luxury furniture
- Architecture or design services
- Real estate lead generation
- Premium lifestyle brands
Success Metrics
- Cost per qualified lead
- Consultation booking volume
- Lead to project conversion rate
- ROAS
Click on Apply to know more.