Website:
igmindia.com
Job details:
Role Summary
Own customer acquisition for Digital Gold platform across digital channels. Drive user growth, optimize marketing spend, and improve conversion across the user funnel -from app install to KYC completion and first gold purchase.
Key Responsibilities
- Plan, execute, and optimize performance campaigns across Google, Meta, YouTube, and affiliate channels.
- Manage app acquisition campaigns and app-store growth initiatives.
- Monitor and improve funnel metrics including CPI, CAC, KYC completion, first transaction, and retention.
- Work closely with Product, CRM, and Design teams to improve conversion rates.
- Execute A/B tests for creatives, landing pages, onboarding flows, and messaging.
- Track campaign performance using attribution and analytics tools.
- Manage agency and vendor relationships where applicable.
- Provide regular campaign, budget, and ROI reporting.
Requirements
- 2–5 years of performance marketing experience in fintech, consumer internet, e-commerce, or app-based businesses.
- Strong understanding of Google Ads, Meta Ads, App Campaigns, and attribution platforms.
- Familiarity with Firebase, GA4, Appsflyer, Branch, Adjust, or similar tools.
- Data-driven mindset with strong analytical capabilities.
- Experience managing performance budgets and optimizing CAC.
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