Website:
herbaria.co.in
Job details:
Performance Marketing Manager (In-House)
Location: Gurugram (On-site)
Company: Herbaria – Modern Botanicals
About Us
Herbaria – Modern Botanicals is a premium vegan skincare and personal care brand focused on creating high-performance products with sustainable packaging. As we continue to expand across D2C, marketplaces, and quick commerce, we're looking for a highly analytical and execution-focused Performance Marketing Manager to own our digital growth.
If you're someone who enjoys scaling brands through data-driven marketing, understands customer acquisition, and loves optimizing every rupee spent, we'd love to meet you.
Role Overview
You will be responsible for planning, executing, optimizing, and scaling paid marketing campaigns across all major digital channels. This role requires someone who can independently manage advertising budgets, improve ROAS, identify growth opportunities, and work closely with our creative and e-commerce teams.
Key ResponsibilitiesPerformance Marketing
- Plan, execute and optimize Meta (Facebook & Instagram) advertising campaigns.
- Manage Google Ads including Search, Shopping, Performance Max, Display and YouTube.
- Scale customer acquisition while maintaining target CAC and ROAS.
- Build and test audience segments, creatives, placements and bidding strategies.
- Conduct A/B testing across creatives, landing pages and campaigns.
- Monitor campaign performance and implement continuous optimizations.
Marketplace Advertising
- Manage advertising across Amazon, Flipkart and other marketplaces.
- Optimize Sponsored Products, Sponsored Brands and Display campaigns.
- Improve product visibility, conversions and sales performance.
- Analyze keyword performance and competition.
Quick Commerce
- Manage advertising and promotional campaigns across Blinkit, Instamart, Zepto and other quick commerce platforms.
- Coordinate with platform account managers for campaign planning and visibility opportunities.
- Optimize product discoverability and sales.
Analytics & Reporting
- Track daily, weekly and monthly performance metrics.
- Monitor ROAS, CAC, MER, CTR, CPC, CPM, Conversion Rate and LTV.
- Prepare actionable reports with insights and recommendations.
- Build dashboards and identify areas for growth.
Website & Conversion Optimization
- Work closely with the Shopify team to improve conversion rates.
- Suggest landing page improvements.
- Monitor customer journeys and optimize funnel performance.
- Ensure tracking accuracy across all channels.
Creative Collaboration
- Work closely with designers and content creators to develop high-performing creatives.
- Provide creative briefs backed by campaign insights.
- Recommend new ad formats and testing ideas.
Must-Have Skills
- 3–6 years of hands-on performance marketing experience.
- Strong expertise in Meta Ads Manager.
- Strong expertise in Google Ads.
- Experience running campaigns on Amazon and other marketplaces.
- Knowledge of managing Blinkit, Instamart, Zepto or other quick commerce advertising platforms.
- Strong understanding of Google Analytics (GA4), Meta Pixel, Conversion API and Google Tag Manager.
- Experience with Shopify analytics.
- Excellent analytical and problem-solving skills.
- Advanced Excel/Google Sheets proficiency.
- Ability to manage multiple campaigns simultaneously.
- Strong communication and presentation skills.
Preferred Qualifications
- Experience working with D2C consumer brands.
- Experience in skincare, beauty, wellness or FMCG brands is a plus.
- Understanding of attribution models and marketing analytics.
- Experience with marketing automation and CRM integrations.
- Familiarity with Looker Studio or similar reporting tools.
What We're Looking For
- Someone who takes complete ownership.
- Data-driven decision maker.
- Curious, proactive and highly accountable.
- Fast learner who enjoys experimenting and scaling campaigns.
- Comfortable working in a fast-growing startup environment.
- Passionate about building brands, not just running ads.
Why Join Herbaria?
- Opportunity to build one of India's fastest-growing premium personal care brands.
- High ownership and autonomy.
- Work directly with the founders.
- Opportunity to scale campaigns across D2C, marketplaces and quick commerce.
- Dynamic, creative and growth-oriented work environment.
If performance marketing excites you and you enjoy driving measurable business growth, we'd love to hear from you.
Click on Apply to know more.