Website:
globetrekoverseas.com
Job details:
About Globe Trek Overseas
Globe Trek Overseas is a growing international education consultancy helping students study in UK, Australia, Canada, Europe, and other destinations. We provide expert counseling, visa assistance, and strong partner networks with educational institutions worldwide. We are looking for a results-driven Performance Marketing Manager to lead our digital lead generation efforts.
We are hiring a Performance Marketing Manager to own and scale our paid and organic marketing channels (especially Meta Ads, Instagram, Google Ads, and LinkedIn) to generate high-quality student leads and achieve visa approval targets for key intakes (e.g., September 2026).
You will be responsible for driving measurable results — from lead generation to supporting conversions — with a strong focus on ROI and cost per lead (CPL).
Key Responsibilities
- Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns for lead generation (primary focus).
- Manage Google Ads, LinkedIn Ads, and other performance channels.
- Create and manage high-converting Instagram content strategy (Reels, carousels, Stories) in collaboration with the content team.
- Build and optimize full-funnel campaigns: Awareness → Lead Generation → Nurturing → Counseling bookings.
- Track, analyze, and report weekly/monthly performance (leads, CPL, ROAS, conversions) using Meta Business Suite, Google Analytics, and CRM.
- Test and scale creative assets (Reels, testimonials, educational content).
- Manage ad budget efficiently and reduce cost per qualified lead.
- Run retargeting campaigns and lead nurturing automation (WhatsApp + email).
- Stay updated with study abroad trends, visa policies, and platform algorithm changes.
Requirements & Skills
- Experience: 3+ years in Performance Marketing, preferably in education, study abroad, immigration, or service industry.
- Proven track record managing Meta Ads with strong lead generation results.
- Hands-on experience with Instagram Reels and content-led campaigns.
- Strong analytical skills — comfortable with numbers, dashboards, and optimization.
- Knowledge of Google Ads, LinkedIn Ads, and landing page optimization is a plus.
- Excellent communication and team collaboration skills.
- Ability to work in a fast-paced, target-driven environment.
- Experience in education consultancy is a big advantage.
What We Offer
- Competitive salary + performance incentives (based on leads & conversions).
- Opportunity to directly impact business growth and student success.
- Collaborative work environment with weekly strategy meetings.
- Growth opportunities in a rapidly expanding study abroad company.
Click on Apply to know more.