Gladful
Website:
gladful.in
Job details:
Company Description
Gladful is a high-protein snack brand that revolutionizes nutritious snacking by delivering delicious, wholesome, and better for you products across D2C, e-commerce and quick commerce.
Role Description
This is a full-time on-site role based in Gurugram for a Performance Marketing Manager. The selected candidate will develop, execute, and optimize digital advertising campaigns across multiple platforms, analyze campaign performance, and identify trends to improve ROI. Additional responsibilities include managing budgets, coordinating with creative teams to develop ad content, and staying updated on the latest digital marketing trends and tools. The Performance Marketing Manager will also oversee acquisition strategies and collaborate with cross-functional teams to drive growth and engagement.
Qualifications
- Expertise in Performance Marketing, including PPC, SEM, and Paid Media strategies
- Proficiency in Analytics and Campaign Tracking tools such as Google Analytics, Facebook Ads Manager, and other ROI tracking platforms
- Skills in Budget Management and Campaign Optimization to maximize ROI
- Experience with marketing channels such as Social Media Advertising, Display Ads, and Affiliate Marketing
- Strong project management abilities, attention to detail, and the capacity to handle multiple campaigns simultaneously
- Proven experience creating data-driven strategies and generating actionable insights Experience with the FMCG or D2C industry is advantageous
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