Performance Marketing Manager

FITPASS

full-time

Required skills

campaign performance
Google Ads
LTV

About the role

Website: fitpass.co.in
Job details:

Job role: We are hiring a Performance Marketing Manager to drive paid growth across Meta, Google, and marketplaces. The focus is on scaling revenue profitably.

Key Responsibilities:

 Manage and scale ads on Meta (Facebook/Instagram), Google, and marketplaces

(Amazon/Flipkart)

 Plan and execute performance campaigns (conversion, retargeting, CAC optimization)

 Monitor and optimize ROAS, CAC, LTV

 Work with creative/design team for ad creatives and iterations

 Set up and manage tracking (Pixel, events, attribution tools)

 Analyze campaign performance and take data-driven decisions

 Run experiments across audiences, creatives, and funnels

 Manage budgets and scaling strategies

Skills & Requirements:

 3–7 years of hands-on experience in performance marketing

 Strong expertise in Meta Ads and Google Ads

 Experience with marketplace ads (Amazon/Flipkart preferred)

 Deep understanding of CAC, ROAS, attribution

 Analytical mindset with strong Excel/Sheets skills

Good to Have:

 Experience in D2C brands

 Familiarity with tools like Triple Whale, AppsFlyer, etc.

Click on Apply to know more.

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