EduMont Classes
Website:
edumontclasses.com
Job details:
Company Description EduMont Classes is India’s most trusted online institute for US CPA and US CMA exam preparation, headquartered in New Delhi/Noida and serving learners across India and abroad. The organization specializes in 100% online programs designed for accounting and finance professionals pursuing globally recognized credentials. EduMont’s “Pass in One Attempt” philosophy is supported by expert faculty, interactive live sessions, exam-focused study materials, and personalized mentoring. The team is committed to helping learners build international accounting careers through structured, high-quality coaching. Joining EduMont means contributing to a mission-driven education company with a strong focus on learner success and professional outcomes.
Role Description This is a full-time, on-site Performance Marketing Manager role based in Noida. The Performance Marketing Manager will plan, execute, and optimize paid campaigns across channels such as Google Ads, Meta Ads, LinkedIn, and other digital platforms to drive high-quality leads and enrollments. The role includes managing campaign budgets, monitoring daily performance, running A/B tests, and continuously improving key metrics such as CTR, CPC, CPL, and ROAS. The person in this role will collaborate closely with content, design, and sales teams to align messaging, landing pages, and funnels with campaign objectives. Responsibilities also include tracking and reporting on performance using analytics tools, setting up conversion tracking, and sharing actionable insights with leadership for data-driven decisions.
Location- Noida
Qualifications
- Strong performance marketing skills, including hands-on experience with Google Ads, Meta/Facebook Ads, and other paid acquisition platforms.
- Proficiency in digital analytics and measurement, including Google Analytics, conversion tracking, and campaign performance reporting.
- Ability to plan and manage budgets, optimize bids, and improve key performance metrics (CPL, CAC, ROAS, and conversion rates).
- Experience with landing page optimization, A/B testing, and funnel optimization in collaboration with content and design teams.
- Solid understanding of digital marketing fundamentals such as audience segmentation, remarketing, and lead nurturing.
- Excellent analytical, problem-solving, and Excel or spreadsheet skills to interpret data and recommend improvements.
- Clear written and verbal communication skills, with the ability to present performance insights to non-technical stakeholders.
- Experience in the education, test prep, or EdTech sector, especially in lead-generation environments, is strongly preferred.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field; relevant certifications in digital marketing or performance marketing are an advantage.
- Ability to work on-site in Noida, collaborate with cross-functional teams, and manage multiple campaigns and deadlines in a fast-paced environment.
Key Responsibilities
- Performance Strategy & Execution
- Develop and execute performance marketing strategies across Google Ads, Meta, LinkedIn, Display, and YouTube.
- Build structured TOFU–MOFU–BOFU funnels to improve visibility into CPL, CAC, and conversion quality.
- Maintain platform-wise campaign structure ensuring uniformity in targeting, audience segmentation, and product workflows.
2. Campaign Optimization & Analytics
• Conduct weekly analysis to extract business, user, and campaign insights.
• Optimize campaigns using data-driven decisions to improve CPL, CAC, and ROAS.
• Maintain a paid marketing optimisation calendar and ensure actionable improvements are implemented.
3. Budget Ownership
• Manage platform budgets and track CAC, ROAS, and product-wise performance.
• Ensure efficient budget allocation based on performance metrics and business priorities.
4. Cross-Functional Collaboration
• Collaborate with Creative, Product, Counsellor, and Analytics teams to execute data-backed campaigns.
• Maintain and execute the annual marketing calendar in collaboration with Brand & Content teams.
5. Partnerships & Growth Initiatives
• Identify and manage digital partnerships in line with EduMont’s goals.
• Track partner performance, optimize regularly, and ensure ROI-positive outcomes.
6. Reporting & Insights
• Track and report campaign performance using Google Analytics, Ads Managers, and dashboards.
• Present performance updates and insights to senior management regularly
What We Offer
- Competitive Salary: Fixed pay with opportunities for performance-based growth.
- Creative Environment: A dynamic and collaborative work culture that fosters creativity.
- Impactful Projects: The chance to contribute to high-visibility projects in a growing organization.
If this sounds to you a great opportunity, reach out at hr@edumontclasses.com or Call at 9821003784.
Click on Apply to know more.