Code Brew Labs
Website:
code-brew.com
Job details:
Company Description
Code Brew Labs is a dynamic technology firm that provides innovative solutions for businesses across various industries, from startups and SMBs to large enterprises. Since 2013, the company has developed over 300 apps, specializing in areas like Business Analytics, IoT, cloud computing, AR, and VR. With a team of 200+ skilled professionals, Code Brew Labs emphasizes a design-first approach to creating exceptional user experiences, ensuring customer satisfaction and success. Based in Mohali, the company also boasts a dedicated team for marketing and product strategy to support clients even after project completion.
Role Description
This is a full-time on-site role for a Performance Marketing Manager, based in the Mohali district. The individual in this role will be responsible for managing and optimizing performance marketing campaigns across various digital platforms. Tasks will include analyzing data to measure campaign effectiveness, identifying trends, and making data-driven decisions to enhance Return on Investment (ROI). The role also involves strategic planning, creating targeted ad campaigns, overseeing budgets, and collaborating with cross-functional teams to align marketing efforts with business objectives.
Qualifications
- Expertise in performance marketing, digital advertising, campaign management, and data-driven marketing strategies
- Proficiency in using analytics tools, advertising platforms, and campaign tracking mechanisms
- Strong analytical and problem-solving skills with the ability to interpret data and derive actionable insights
- Hands-on experience with a variety of digital marketing platforms such as Google Ads, Facebook Ads Manager, and other paid advertising tools
- Excellent communication, organizational, and teamwork abilities to collaborate effectively with cross-functional teams
- Working knowledge of SEO, social media marketing, and content strategy is an added advantage
- Bachelor’s degree in Marketing, Business, or a related field
- Relevant certifications in digital marketing, Google Ads, or similar fields are a plus
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