BrandMyHR
Website:
brandmyhr.com
Job details:
Responsibilities
● Lead the end to end execution of app download and AppsFlyer campaigns.
● Directly manage and optimize large scale campaigns across Google Ads (UAC / AdWords) and Meta Ads (Facebook and Instagram).
● Drive efficient user acquisition with a heavy focus on retargeting and re-engagement to improve down funnel conversions.
● Take full ownership of key performance metrics including CPI, CAC, ROAS, LTV, and overall funnel efficiency.
● Execute a rigorous A/B testing framework for creatives, ad copy, and audience targeting to constantly lower costs and improve quality.
● Utilize attribution and analytics tools to provide deep dive insights into campaign performance.
● Maintain high accountability for sizable budgets, scaling winning strategies and cutting underperforming spends quickly.
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