AppsForBharat
Website:
appsforbharat.com
Job details:
Job Title: Performance Marketing Senior Manager
Function: Growth / Performance
Location: Bengaluru
Role Type: Full-time
About AppsForBharat
AppsForBharat is a Series C–funded faith-tech company building AI-first consumer experiences for millions of devotees across India and the world. Backed by leading investors such as Peak XV Partners (formerly Sequoia Capital), Elevation Capital, Fundamentum, Susquehanna Asia VC, and BEENEXT, we are one of India’s fastest-growing consumer-tech companies.
Our flagship product, Sri Mandir, is the world’s largest app for Hindu devotees, enabling millions to participate in rituals, access divine teachings, and engage deeply with their faith. As we scale towards serving hundreds of millions of users, building a strong and efficient growth engine is critical to our journey.
Role Overview
As a Performance Marketing Manager, you will own end-to-end growth and revenue performance across marketplace channels.
Your mission is to drive scalable revenue growth and efficiency by optimizing paid campaigns, improving discoverability, and maximizing return on ad spend (ROAS). This is a highly execution-driven role with strong ownership of key business metrics such as GMV, CAC, ROAS, and conversion rates.
Key Responsibilities
Performance Marketing & Paid Growth
- Own and scale paid campaigns across marketplace platforms (Amazon Ads, Flipkart Ads, etc.)
- Manage budgets, bidding strategies, and channel-level performance
- Drive improvements in CAC, ROAS, and revenue contribution
Marketplace Performance & Visibility
- Drive visibility and discoverability across platforms like Amazon, Flipkart, Nykaa, and BigBasket
- Own search rankings, paid placements, and merchandising levers
- Optimize listings through titles, images, A+ content, and SEO
Funnel Optimization & Conversion
- Optimize the full funnel: Impression → Click → Product Page → Conversion
- Improve CTR and CVR through:
- Creative testing
- Listing optimization
- Audience and keyword targeting
Experimentation & Scaling
- Run structured experiments across creatives, pricing, and visibility levers
- Identify high-performing campaigns and scale them efficiently
- Continuously test and unlock new growth opportunities
Analytics & Insights
- Track and own key metrics: GMV, CAC, ROAS, CTR, CVR, and margins
- Build dashboards and derive actionable insights
- Use platform analytics to drive fast, data-backed decisions
Cross-functional Collaboration
- Work closely with Brand, Creative, Ops, and platform teams
- Align campaigns with inventory availability to maximize conversions
- Manage external partners/agencies for ads, content, and SEO
Requirements
Must-have:
- 3–6+ years of experience in Performance Marketing / Marketplace Growth
- Proven track record of driving GMV growth with strong ROAS/CAC control
- Strong analytical skills with experience in Excel and performance tracking
Good-to-have:
- Experience in marketplace-first or e-commerce businesses
- Understanding of search ranking, listing optimization, and marketplace SEO
- Experience managing high SKU volumes and category-level performance
Why Join Us
- Own and scale high-impact revenue channels
- High ownership with direct impact on business growth
- Opportunity to build and optimize a marketplace growth engine at scale
- Work in a fast-paced, execution-driven environment
Apply Now
Join us to reimagine how Bharat connects with faith, culture, and meaning through the power of technology.
Email: jasmine@appsforbharat.com
Explore our Sri Mandir app: * Android Download | iOS Download
Learn more about us: Website AFB | Instagram | LinkedIn
One Team. One Goal. Assisting millions on their digital devotional journeys.
Click on Apply to know more.