Website:
amendss.com
Job details:
Company Description Amendss is India’s first AI-powered, psychology-led relationship platform that helps individuals and couples navigate the emotional realities of modern relationships with care and intention. The platform combines professional counselling practices with intelligent technology to support healthier communication, deeper emotional understanding, and stronger connections. Amendss supports people across different relationship phases, from building and maintaining bonds to managing challenges and personal growth. The team is dedicated to helping users reflect, grow, and stay meaningfully connected as their lives evolve, creating relationships that feel balanced, fulfilling, and resilient. If you are passionate about mental health, technology, and human connection, Amendss offers an opportunity to contribute to impactful, real-world change.
Role Description This is a full-time, on-site Performance Marketing Manager role based in Gurugram. The Performance Marketing Manager will plan, execute, and optimize paid marketing campaigns across digital channels such as search, social, and display to drive user acquisition, engagement, and retention. The role involves managing performance metrics, budgets, and ROI, using data and analytics to refine audience targeting, creative, and bidding strategies. The individual will collaborate closely with product, content, and brand teams to ensure consistent messaging and effective funnel optimization from awareness to conversion. Responsibilities also include A/B testing, generating performance reports, identifying growth opportunities, and staying current with industry trends and platform best practices.
Qualifications
- Strong performance marketing skills, including hands-on experience with paid search, paid social, and display advertising across major platforms (e.g., Google Ads, Meta Ads).
- Proficiency in data analysis and reporting, including the use of analytics tools (e.g., Google Analytics, attribution platforms) to track KPIs, optimize campaigns, and inform decisions.
- Experience with funnel optimization and conversion rate optimization, including A/B testing, audience segmentation, and landing page performance improvement.
- Solid understanding of digital marketing fundamentals, such as campaign strategy, media planning, budgeting, and performance forecasting.
- Ability to collaborate with cross-functional teams (product, design, content, and brand) to align campaign objectives with business goals.
- Excellent communication, organization, and stakeholder management skills, with the ability to present insights and recommendations clearly.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field; relevant certifications in digital marketing or performance marketing are a plus.
- Experience working with consumer-facing digital products or health/wellness/relationship platforms is an advantage, as is familiarity with AI-driven or app-based services.
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