allter
Website:
letsallter.com
Job details:
Responsibilities :
We’re looking for a sharp, data-obsessed Performance Marketer who can drive acquisition, conversion
and retention end-to-end for Allter.
You’ll lead the performance marketing roadmap, strengthen our Shopify experience, unlock growth levers across marketplaces and quick-commerce channels and scale revenue profitably. If you love experimentation, numbers and identifying growth opportunities : this role is for you.
Responsibilities :
Performance Marketing
- Own and scale paid acquisition across Meta, Google, YouTube, and emerging growth channels
- Drive revenue & ROAS through rigorous testing of audiences, creatives, copies, and funnels
- Manage monthly marketing budgets across platforms while balancing efficiency and scale
- Develop seasonal and BAU performance calendars aligned with launches, campaigns, and key sales moments
E-commerce & Shopify Growth:
- Optimize website conversion through landing pages, PDP improvements, UGC integration, and A/B testing
- Collaborate on merchandising, bundles, offers, and subscription programs to improve AOV & LTV
- Improve customer journey analytics through heatmaps, flow tracking, drop-off analysis, and basic SEO hygiene
- Support growth across marketplaces and quick-commerce platforms
Analytics & Reporting
- Deep dive into KPIs including CAC, ROAS, CVR, CTR, Retention, LTV, and Gross Margins
- Build dashboards, reports, and cohort analyses to track funnel performance and customer behavior
- Present weekly growth insights, experiments, and action plans to leadership
Requirements
- Minimum 3 years of experience in D2C, performance marketing, or e-commerce growth roles
- Proven ability to manage and optimize paid media spends at scale
- Strong expertise in Meta Ads, Google Ads, Shopify analytics, and attribution tracking
- Strong analytical mindset with hands-on experience interpreting growth data and customer behavior
- Bias for action with strong ownership and experimentation mindset
- Prior experience in D2C baby care, beauty, wellness, personal care, FMCG, or consumer brands is preferred
How to Apply:
Send your resume to careers@letsallter.com with the subject line:
“Application for Performance Marketing Manager"
Click on Apply to know more.