Affiniv
Website:
affiniv.com
Job details:
Company Description
Affiniv is a Customer Feedback Platform that enables businesses to gather and analyze customer feedback, including NPS and CSAT, using AI-driven insights to drive business growth. The platform lets brands create surveys, share them across multiple channels, and use an AI-powered dashboard to analyze responses. These insights help brands enhance existing offerings, guide new product launches, and strengthen customer relationships. As a bootstrapped SaaS company, Affiniv is committed to delivering a high-quality, user-friendly product with personalized onboarding support for its global clientele.
Role Description
This is a full-time role with a flexible work-from-home (WFH) location for a Performance Marketing Manager. The person will work closely with the Co-founders and report to the CBO. The primary responsibilities include strategizing, executing, and managing performance marketing campaigns across various digital platforms to generate leads. Additional duties involve analyzing campaign performance, optimizing ad spend, identifying trends, and collaborating with cross-functional teams to align marketing efforts with the company's goals.
Qualifications
- Must: Experience in running paid campaigns for B2B SaaS.
- Expertise in Performance Marketing - paid search (Google Ads) and social media advertising (LinkedIn).
- Proficiency in Analytics, Campaign Optimization, A/B Testing, and ROI measurement.
- Familiarity with Content Creation and Copywriting tailored for performance marketing campaigns.
- Strong understanding of tools and platforms such as Google Analytics, Google Tag Manager, Microsoft Clariy (or equivalent), and marketing automation suites.
- Demonstrated skills in Budget Management and the ability to optimize spend for maximum outcomes.
- Critical Thinking, Problem-Solving, and the ability to interpret data to make strategic decisions.
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