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Job details:
We’re Hiring: Performance Marketing Manager (Agency Growth Specialist)
Location: Jubilee Hills, Hyderabad
Work Mode: Work from Office
Experience: 3+ Years (Agency Background Preferred)
About the Role
We are looking for a results-driven Performance Marketing Manager who brings hands-on agency experience and a strong ability to scale paid campaigns across diverse industries.
In this role, you will take complete ownership of campaign performance — from strategic planning to execution and optimization — across platforms like Meta Ads (Facebook & Instagram) and Google Ads (Search, Display & YouTube).
You should be highly analytical, performance-focused, and comfortable working in a fast-paced environment alongside creative, strategy, and client servicing teams.
Key Responsibilities
1. Campaign Strategy & Execution
- Plan, execute, and manage performance campaigns across multiple client accounts.
- Define audience targeting, budget allocation, and funnel strategies to maximize ROI.
- Maintain structured campaign setups with clear naming conventions and consistency.
- Handle campaigns across Meta Ads, Google Ads, and other relevant paid platforms.
2. Performance Optimization
- Monitor and improve key metrics such as CPL, ROAS, CTR, and CPA.
- Run A/B tests on creatives, audiences, and bidding strategies.
- Scale high-performing campaigns while maintaining efficiency and cost benchmarks.
- Continuously identify trends and opportunities to improve campaign performance.
3. Reporting & Insights
- Analyze performance data using GA4, ad platforms, and spreadsheets.
- Prepare weekly and monthly reports with actionable insights.
- Present data in a clear, meaningful way for clients and internal teams.
4. Tracking & Attribution
- Implement and manage tracking using Google Tag Manager, Meta Pixel, and GA4.
- Ensure accurate tracking of key events like leads, purchases, and calls.
- Collaborate with developers or client teams to resolve tracking issues.
5. Client & Team Collaboration
- Work closely with creative and content teams to develop high-performing ads.
- Share insights, performance updates, and recommendations with clients.
- Manage multiple accounts while ensuring alignment with client goals and timelines.
Required Skills
- Strong hands-on experience with Meta Ads Manager and Google Ads.
- Expertise in GA4, Google Tag Manager, and conversion tracking.
- Advanced skills in Google Sheets or Excel for data analysis.
- Solid understanding of performance metrics (CPL, ROAS, CTR, CPA, Conversion Rate).
- Excellent communication and presentation skills.
- Ability to manage multiple campaigns in a fast-paced agency environment.
Success Metrics (KPIs)
- Cost per Lead (CPL)
- Return on Ad Spend (ROAS)
- Conversion Rate & Lead Quality
- Client Growth & Retention
- Campaign Scalability & Efficiency
If scaling campaigns and driving real business outcomes excites you — we’d love to connect with you.
Click on Apply to know more.