SOLARA Home
Website:
solara.in
Job details:
SOLARA is India's fastest-growing D2C kitchen and home essentials brand, making premium-quality products accessible to every Indian household. We are rapidly scaling presence across Amazon, Flipkart, Blinkit, Zepto, and Swiggy Instamart — we're building India's most trusted home essentials brand. "Why should great products cost a fortune?"
The Role:
We need a marketplace-native performance marketer who lives and breathes Amazon Seller Central, Flipkart Seller Hub, and Quick Commerce ad platforms. You'll own the entire paid strategy across our marketplace and QC channels — driving visibility, rank, and profitable revenue growth across 50+ SKUs and 10+ sub-brands.
Key Responsibilities:
Amazon Advertising
- Own the full Amazon Ads stack — Sponsored Products, Sponsored Brands, Sponsored Brands Video, Sponsored Display, and DSP
- Build and optimize campaigns at scale across 50+ ASINs spanning multiple categories (cookware, drinkware, kitchen appliances, cast iron)
- Drive BSR improvement through strategic keyword targeting, bid optimization, and dayparting
- Manage Share of Voice on category and branded keywords
- Run product launch campaigns — aggressive visibility plays to drive initial velocity and reviews
- Optimize ACoS / TACoS targets by product line while balancing growth vs. profitability
- Leverage Amazon Attribution and Brand Analytics for insights on search terms, market basket, and repeat purchase behavior
Flipkart Advertising
- Manage Flipkart Product Listing Ads (PLA), Product Context Ads (PCA), and Brand Ads
- Own bidding strategy and budget allocation across categories
- Drive visibility during Big Billion Days, Republic Day Sale, and other Flipkart sale events
- Track category rank, search impression share, and ad-attributed revenue
- Coordinate with the Flipkart account manager on promotional slots and banner placements
Quick Commerce — Blinkit, Zepto, Swiggy Instamart
- Plan and execute visibility campaigns on Blinkit Ads, Zepto Ads, and Swiggy Instamart ad platforms
- Manage keyword bidding, banner placements, category page sponsorships, and promotional slots
- Optimize for search rank and category page positioning on each platform
- Work with QC account managers to negotiate prime placement slots, co-funded promotions, and exclusive launches
- Track platform-specific metrics — impressions, click-throughs, conversion rate, cost per order
Analytics & Reporting
- Build and maintain a unified dashboard tracking performance across all 5 platforms (Amazon, FK, Blinkit, Zepto, Swiggy Instamart)
- Key metrics: ACoS, TACoS, BSR, Share of Voice, Ad-attributed revenue, Cost per order, ROAS by platform
- Track organic rank lift driven by paid campaigns — measure the halo effect
- Monthly competitive analysis — monitor competitor ad spend patterns, new launches, and pricing moves
Must-Have
- 3–6 years of hands-on marketplace advertising experience — this is non-negotiable
- Deep expertise in Amazon Advertising (SP, SB, SBV, SD) — you should be able to audit an account in your sleep
- Working experience with Flipkart Ads (PLA, PCA, Brand Ads)
- Hands-on experience with at least 2 of 3 Quick Commerce ad platforms — Blinkit, Zepto, Swiggy Instamart
- Strong understanding of ACoS, TACoS, BSR mechanics, keyword ranking, and search algorithms on marketplaces
- Experience managing monthly ad budgets of ₹10L+ across platforms
- Ability to manage 50+ SKUs across multiple categories simultaneously
- Sharp analytical skills — Excel/Sheets power user, comfortable building and reading dashboards
- Experience with sale event planning — BBD, Great Indian Festival, Prime Day
Good-to-Have
- Experience in home, kitchen, appliances, or FMCG categories
- Familiarity with Helium 10, Jungle Scout, DataHawk, Sellerboard, or similar Amazon analytics tools
- Experience with Flipkart Ads Manager or Blinkit Brand Central dashboards
- Understanding of catalog optimization — listing SEO, A+ Content, Brand Store design
- Basic SQL or experience with BI tools (Looker, Metabase, Google Data Studio)
- Experience managing a marketplace advertising agency or in-house team
Click on Apply to know more.