Performance Marketing Manager – Jewellery Brand

Kyros Solution Pvt Ltd

Website: kyrossolution.com
Job details:
Key Responsibilities

• Own and manage end-to-end performance marketing strategy
• Plan and scale campaigns across Meta Ads (primary) and Google Ads (secondary)
• Manage and optimize monthly budgets with a focus on ROAS, CAC, MER, and contribution margin
• Build full-funnel strategy (TOF, MOF, BOF) and improve conversion rates
• Analyze performance deeply and take data-driven decisions
• Lead creative direction with the design team (hooks, angles, testing roadmap)
• Identify growth levers across ads, landing pages, and checkout funnel
• Build reporting systems and track business-level KPIs (not just platform metrics)
• Continuously test, iterate, and scale winning strategies
  

Must-have Qualifications

• 2–3 years of experience in performance marketing (preferably D2C/e-commerce)
• Strong hands-on expertise in Meta Ads scaling (₹5L+/month budgets preferred)
• Working knowledge of Google Ads
• Deep understanding of ROAS, CAC, MER, CVR, AOV, and attribution
• Experience with Shopify, GA4, Meta Pixel, and conversion tracking
• Proven track record of scaling campaigns profitably
• Must be based in Mumbai or open to working onsite
  

Preferred Qualifications

• Experience in jewelry, fashion, beauty, or lifestyle brands
• Strong understanding of creative testing and ad angles
• Experience managing full funnel (TOF–BOF) strategies
• Analytical mindset with ability to connect ads → revenue → profitability
• Experience working with creative and content teams 

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