Performance Marketing Manager – Courses & Webinar Funnels | Occult Gurukul

Astro Arun Pandit

Website: astroarunpandit.org
Job details:

Hiring: Performance Marketing Manager – Courses & Webinar Funnels | Occult Gurukul

Location: Noida, India  

Type: Full-time

About Occult Gurukul  

Occult Gurukul is one of the leading platforms in astrology, occult sciences, and spiritual education, serving learners across India and globally. We are building a high-performance education business across live webinars, recorded courses, workshops, and premium learning programs.

Role Overview  

We are looking for a Performance Marketing Manager – Courses & Webinar Funnels who understands how to scale education and info-product revenue profitably. This role is not just about generating leads. You should know how to improve the full funnel from ad click to registration to webinar attendance to course sales to repeat purchase.

What You’ll Own

- Plan, launch, and optimize paid campaigns across Meta, Google, YouTube, and other relevant channels

- Drive lead generation for webinars, recorded courses, workshops, and high-conviction educational products

- Build and improve full funnels: ad → landing page → registration → show-up → sales → upsell

- Work closely with creative, copy, landing page, webinar, and sales teams to improve conversion at every stage

- Optimize for business outcomes like qualified leads, cost per registration, show-up rate, sales conversion, CAC, ROAS, and revenue

- Test hooks, creatives, offers, landing pages, webinar topics, and audience segments aggressively

- Analyze funnel drop-offs and identify leakages in registration, attendance, pitch, checkout, and follow-up

- Support retargeting, remarketing, and win-back campaigns for non-buyers and past learners

- Build clear weekly and monthly reporting with action-oriented insights

What We’re Looking For

- 3 to 6+ years of hands-on performance marketing experience

- Strong experience in courses, edtech, coaching, webinars, info products, or digital education funnels

- Proven track record of scaling leads and sales, not just lowering CPL

- Strong understanding of Meta Ads, Google Ads, YouTube, landing page funnels, webinar funnels, CRM follow-up, and attribution basics

- Deep understanding of metrics like CPL, CPR, show-up rate, CAC, sales conversion rate, ROAS, refund rate, and LTV

- Ability to work across ads, copy, creative, funnel pages, and follow-up systems

- Strong analytical thinking with fast execution

- High ownership and comfort in a fast-growth environment

Preferred

- Experience selling premium courses, workshops, consultations, or knowledge products

- Understanding of Hindi-speaking and India-first digital education audiences

- Experience with webinar-driven sales, recorded course funnels, and upsell flows

What Success Looks Like

- Lower lead cost with better lead quality

- Higher webinar registration-to-attendance rate

- Better webinar-to-sale and landing-page-to-sale conversion

- Stronger revenue from recorded courses and upsells

- Better coordination between ads, pages, webinar pitch, and sales follow-up

If this sounds like you, apply or message with:

1. Your resume  

2. Courses / funnels / brands you’ve scaled  

3. Monthly ad budgets handled  

4. Best results with numbers  

5. Current location

Email - ak@astroarunpandit.org

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Click on Apply to know more.