Performance Marketing Lead
Weekday (YC W21)
- Location
- Gurugram, Haryana, India
- Job type
- Full-time
Required skills
- campaign performance
- Google Ads
- Google Analytics
About the role
Weekday (YC W21)
Website:
weekday.works
Job details:
This role is for one of the Weekday's clients
Salary range: Rs 1500000 - Rs 2500000 (ie INR 15-25 LPA)
Min Experience: 3 years
Location: Gurugram
JobType: full-time
Requirements
- Take full responsibility for managing performance marketing channels such as Google Ads, Meta Ads (Facebook & Instagram), YouTube, and other paid platforms
- Design, implement, and refine campaigns to meet CAC, ROAS, and revenue goals
- Create and execute data-driven strategies to expand customer acquisition efforts
- Regularly track campaign performance and make optimizations based on data insights and analytics
- Work closely with creative and product teams to enhance ad creatives, landing pages, and conversion funnels
- Perform A/B testing on ads, creatives, target audiences, and landing pages
- Utilize tools like Google Analytics, Mixpanel, or equivalent to analyze user behavior and funnel effectiveness
- Efficiently manage budgets and distribute spending across channels to maximize ROI
- Keep abreast of industry trends, algorithm updates, and emerging growth opportunities
- Recruit and lead a high-performing performance marketing team (applicable for lead role)
Click on Apply to know more.
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