Website:
pujashree.com
Job details:
Company Description Pujashree Products Global Private Limited is a contemporary Faith-Tech brand dedicated to restoring purity, authenticity, and intentionality to Anushthanik Puja. Rooted in the wisdom of Sanatan Dharma, the company works closely with Vedic scholars from Kashi to curate Shastr Anusar Samagri and spiritually aligned offerings. Every product is crafted with rigorous attention to sourcing, ritual precision, and devotional integrity, ensuring that offerings to the Divine reflect the same care as the devotion behind them. Pujashree seeks to counter commercial shortcuts and compromised ingredients by preserving sacred heritage and Vedic authenticity. By bridging ancient wisdom with modern devotion, the brand aims to bring deeper meaning and trust to spiritual living.
Role Description The Performance Marketing Lead is a full-time, on-site role based in New Delhi, responsible for driving customer acquisition, engagement, and revenue through data-driven marketing initiatives. This role oversees paid performance channels such as search, social, display, and marketplaces, including campaign planning, execution, optimization, and reporting. The Performance Marketing Lead will analyze funnel metrics, manage budgets and bids, conduct A/B tests, and refine audience segmentation to improve ROI and customer lifetime value. They will collaborate with brand, creative, product, and e-commerce teams to develop high-performing creatives, landing pages, and conversion journeys aligned with Pujashree’s mission and values. The role also includes monitoring market trends, evaluating new platforms or tools, and building a robust performance marketing framework that supports sustainable growth.
Qualifications
- Strong expertise in performance marketing, including paid search, paid social, display, re targeting, and marketplace advertising, with a track record of driving measurable growth.
- Proficiency in analytics and optimization tools (e.g., Google Analytics, ad platform dashboards, attribution tools) and comfort working with data, metrics, and reporting dashboards.
- Experience with campaign planning, budgeting, bid management, audience segmentation, and A/B testing across digital channels.
- Solid understanding of e-commerce funnels, conversion rate optimization, and landing page best practices.
- Ability to collaborate with creative, content, product, and technology teams to translate brand objectives into performance-focused campaigns.
- Strong communication, problem-solving, and decision-making skills, with the ability to work in a fast-paced, growing organization.
- Relevant academic background in Marketing, Business, Data Analytics, or a related field; advanced certifications in digital marketing or performance advertising are an advantage.
- Prior experience in D2C brands, consumer products, or spiritually aligned categories is beneficial, along with an appreciation for Pujashree’s values and mission.
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