Guardian
Website:
theguardiangroup.in
Job details:
Company Description
OneGuardian is a global beauty and wellness group established in 2021 and owned by Ananta Capital, a private equity fund based in Mumbai. With a portfolio spanning skincare, fragrances, cosmetics, haircare, wellness supplements, and functional beverages, OneGuardian addresses diverse customer needs globally. Its prominent brands include Bellavita, a leading fragrance innovator; GNC, a global health and wellness brand managed by OneGuardian in India; BetterAlt, offering natural and Ayurvedic wellness solutions; ThriveCo, creating science-driven skincare and haircare products; Bevzilla, known for on-the-go beverages; and Guardian Pharmacy, a trusted retail chain for health and wellness products in India.
Role Description
- Plan, execute, and scale performance marketing campaigns across Meta platforms (Facebook & Instagram)
- Drive customer acquisition, ROAS, conversions, and revenue growth for the brand
- Build audience targeting, retargeting, and funnel strategies for D2C growth
- Work closely with creative, content, and design teams to improve ad performance
- Monitor campaign metrics, analyze insights, and optimize budgets in real time
- Run A/B tests across creatives, copies, audiences, and landing pages
- Track performance using tools like Meta Ads Manager, Google Analytics, Shopify, etc.
- Stay updated with platform trends, algorithm changes, and growth strategies
Qualifications
- 3–4 years of hands-on experience in performance marketing for D2C/e-commerce brands
- Strong expertise in Meta Ads with proven campaign scaling experience
- Good understanding of CAC, ROAS, CTR, CPL, attribution, and conversion funnels
- Analytical mindset with a strong eye for creatives and consumer behavior
- Experience working with fast-paced startup or growth-focused environments is preferred
- Strong ownership, execution capability, and problem-solving approach
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