Website:
keeplearning.live
Job details:
Key Responsibilities
Strategy & Media Planning
- Lead the development and execution of performance marketing strategies across all channels, including but not limited to Google, Meta (Facebook, Instagram), and other relevant platforms.
- Develop comprehensive media plans to maximize ROI and drive performance for client campaigns, specifically within the education sector.
- Collaborate with the ad team to optimize client campaigns and ensure that media buying efforts are aligned with client goals.
- Utilize data and insights to continuously optimize ad spend, targeting, and creative to deliver superior performance.
Lead Acquisition & Partner Campaign Management
- Manage and improve lead acquisition from non-paid digital channels, including SEO, organic social media, content marketing, email marketing, and referrals.
- Oversee the performance of publisher/partner campaigns to ensure alignment with client goals and maximize lead quality and volume.
- Build partnerships with key digital publishers and ensure campaigns are effectively executed and optimized.
Client Engagement & Account Management
- Own the media planning process for all client accounts and work directly with the advertising team to ensure client success.
- Build strong relationships with clients, understanding their needs and delivering media plans that meet their specific objectives within the education industry.
Performance Analysis & Reporting
- Set KPIs for all campaigns and ensure accurate tracking and measurement of performance marketing efforts.
- Analyze campaign performance and present insights and recommendations for continuous improvement to both internal teams and clients.
Cross-functional Collaboration
- Work closely with the creative, content, and technology teams to ensure that media strategies are integrated effectively across all client touchpoints.
- Stay updated on industry trends and emerging platforms, ensuring that DSJ Keep Learning remains at the forefront of paid performance strategies.
Industry Knowledge & Insights
- Utilize deep knowledge of the executive education landscape to create targeted marketing strategies that resonate with prospective students and industry stakeholders.
- Stay informed of industry trends and best practices, ensuring DSJ Keep Learning remains competitive and innovative in its approach.
Qualifications
Experience
- Minimum of 4-5 years of experience in performance marketing with a strong focus on paid media.
- Extensive hands-on experience in managing and optimizing campaigns on Google Ads and Meta platforms.
- Proven success in managing multi-channel media strategies and driving measurable performance improvements.
- Demonstrated experience in managing lead acquisition from non-paid channels and publisher/partner campaigns.
Sector Expertise
- Experience working with clients in the education sector is highly preferred.
Skills & Knowledge
- Deep understanding of paid advertising platforms, including bidding strategies, targeting, and audience segmentation.
- Strong expertise in non-paid digital channels like SEO, organic social media, and email marketing.
- Analytical mindset with a strong ability to interpret data and provide actionable insights.
- Ability to manage multiple client accounts and collaborate effectively with internal teams.
- Proficient in managing partnerships with digital publishers and optimizing partner campaign performance.
Leadership & Communication
- Strong leadership capabilities, with a focus on motivating teams to achieve collective success.
- Excellent communication skills, with the ability to present progress reports and insights to senior management and stakeholders effectively.
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