Jetpac
Website:
jetpacglobal.com
Job details:
Company: Circles.Life - Jetpac
Location: India, Gurugram
Type: Full time
About [Circles Life – Jetpac]:
Jetpac, from Circles, is the coolest tech startup you will find, dedicated to making Travel super convenient and 100% hassle free. We're a bunch of rebels, renegades, and sometimes misfits, working together to change the Travel Universe. We grew 10x last year, with customers in >150 countries and availability in 10 different languages and currencies. At Jetpac, we take ownership and we lead! We are ambitious and resourceful Jetpac cadets, who would stop at nothing to get to the desired end outcome! If you think you've got the guts, the smarts, and the hustle to join us, then keep reading!
Job Overview
We’re looking for a Performance Marketing Lead to drive Jetpac’s paid growth engine across digital channels. This role demands someone who’s equally data-obsessed and creative, hands-on with campaign execution, but also strategic enough to shape the direction of our growth. You’ll manage a significant performance marketing budget, experiment aggressively, and unlock new levels of scale and efficiency. If you're someone who wakes up thinking about CAC, ROAS, and LTV—you'll fit right in.
Key Responsibilities
Strategy & Execution- Develop and execute a high-impact performance marketing strategy across Meta, Google, programmatic, and other key channels
- Own customer acquisition metrics—CAC, ROAS, CPA, CVR, retention—and continuously optimize for them
- Run full-funnel campaigns for different user cohorts, geographies, and product lines
- Scale campaigns profitably with a data-driven mindset while managing channel-specific budgets
Campaign Management- Launch, monitor, and optimize campaigns across platforms, audiences, creatives, and geos
- Set up robust tracking, attribution, and reporting infrastructure (with help from analytics if needed)
- Run rigorous A/B tests on creatives, copy, audiences, and landing pages
- Constantly identify new growth channels
Data & Analytics- Define and track KPIs across the funnel (impressions to repeat purchases)
- Leverage tools like GA4, Mixpanel and Looker/Data Studio for performance insights
- Use data to craft compelling narratives around what's working, what’s not, and what’s next
- Coordinate with BI and product teams to close the loop on post-click behavior
Creative & Messaging- Collaborate with design and content teams to create high-converting ad creatives
- Develop localized messaging strategies per region or audience segment
- Stay on top of platform-specific creative trends and adapt accordingly
Cross-Functional Collaboration- Partner with product, lifecycle, KOL/affiliate, and brand teams to align on campaigns and goals
- Work with CRM to create multi-touch journeys (ad + email + in-app)
- Align with the customer support team to understand friction points and improve targeting
Reporting & Optimization- Deliver weekly and monthly performance reports with actionable insights
- Present learnings, growth hypotheses, and experiment roadmaps to leadership
- Maintain clear documentation on campaigns, experiments, and key decisions
Requirements- 4–6 years of hands-on experience in digital/performance marketing
- Proven experience scaling acquisition campaigns across Meta, Google and other major platforms
- Bachelor’s degree in Marketing, Business, or a related field
- Deep understanding of campaign performance metrics and attribution models
- Experience managing multi-country or multi-lingual campaigns is a big plus
- Strong analytical skills and fluency with ad platforms and data tools
- Excellent communication and stakeholder management skills
- Comfortable working in a fast-paced, high-ownership startup environment
Preferred Experience- Prior experience in a tech startup or high-growth DTC brand
- Background in travel, telecom, or fintech verticals is a strong plus
- Familiarity with eSIM or digital telco space is a bonus
Desired Skills- Hands-on experience with tools like Google Ads, Meta Ads Manager, DV360
- Strong proficiency with Google Analytics, Mixpanel, Amplitude, Looker
- Knowledge of creative performance analysis and storytelling through data
- Familiarity with MMPs like AppsFlyer, Branch, or Adjust
- Growth mindset with a passion for experimentation and iteration
- Ability to think like a performance marketer and a product manager
What We Offer:
- Competitive salary and excellent performance-based incentives.
- Comprehensive benefits package, including health, dental, and vision coverage.
- Flexible work arrangements with remote or hybrid options.
- Opportunity to work with a dynamic and innovative global team.
- Career growth and professional development opportunities
Link to Apply: https://circles.wd103.myworkdayjobs.com/Circles/job/IN-Gurgaon/Performance-Marketing-Lead---Jetpac_R-100217
Click on Apply to know more.