Website:
feelins.app
Job details:
About Feelin's
Feelin's is a social app built for real friendships and genuine human connections online. In a world of curated feeds and hollow interactions, we are building a space where people actually talk to each other, find their people, and belong somewhere. We are early, growing fast, and every hire matters.
The role
We are looking for someone who can both think and do. You will own paid acquisition on Meta and Google end to end, not hand it off to an agency, not just pull reports, but actually build and run campaigns yourself while also having a strong point of view on strategy.
What you will do
- You will own the full paid acquisition funnel on Meta (Facebook, Instagram) and Google (App Campaigns and YouTube). That means setting strategy, building campaigns from scratch, managing budgets, running creative experiments, and constantly optimising for CAC and downstream retention.
- You will work closely with the founder and the creative team to develop ad creatives, write copy, and figure out what messaging actually resonates with our audience, young Indians looking for real friendships and genuine social connection.
- You will run structured tests across audiences, creatives, and placements on Meta, and across video formats and targeting on YouTube and App Campaigns. You will build a feedback loop between what performs in paid and what we do with organic and product.
- You will track and own the numbers, CPL, CPI, ROAS, and retention cohorts from paid traffic. You will know what is working, why it is working, and what to do next.
What we are looking for
- 3+ years of hands-on experience running Meta and Google campaigns, with specific experience on App Campaigns and YouTube. You should have managed meaningful budgets yourself, not supervised someone else doing it.
- Strong creative instincts for video. A significant part of this role involves video-first creatives on Meta. You need to have an opinion on what makes a video ad stop someone mid-scroll or mid-watch, and be able to brief or collaborate on those creatives effectively.
- Solid understanding on how to set up campaigns for installs versus retention versus reengagement.
- Analytical enough to build your own dashboards, interpret the data without needing it translated, and make fast decisions without perfect information.
- Someone comfortable with ambiguity who moves fast and does not wait to be told what to do next.
What this is not
This is not a role where you manage vendors or agencies. This is not a reporting role. If you are looking for a large team and established playbooks, this is probably not the right fit right now.
Location: HSR Layout Bengaluru
Click on Apply to know more.