ThinkROI
Website:
thinkroi.in
Job details:
Description: Performance Marketing Expert
Position Overview:
We are looking for an experienced Performance Marketing Expert with 3–4 years of proven expertise in managing Lead Generation and D2C via web performance marketing campaigns. The ideal candidate should have strong communication skills, be proficient in creating impactful presentations, and be able to actively contribute to pitches.
Key Responsibilities:
- Develop and execute data-driven performance marketing strategies for D2C and web campaigns.
- Optimize digital advertising across platforms such as Google Ads, Facebook Ads Manager, and other relevant channels.
- Manage budgets, bid strategies, and campaign targeting to maximize ROI and achieve KPIs such as CAC, CLV, and conversion rates.
- Conduct audience research and segmentation for personalized messaging.
- Analyze campaign metrics such as CTR, CPC, CPA, and ROAS, and implement A/B testing for optimization.
- Collaborate with cross-functional teams to align marketing strategies with business objectives.
- Prepare compelling presentations for pitches and communicate insights effectively.
Required Skills:
- Hands-on experience with performance marketing tools such as Google Analytics and Adobe Analytics.
- Strong analytical skills to interpret data and drive actionable insights.
- Proficiency in PPC campaigns, Pixel integration, and CRO techniques.
- Excellent communication skills and ability to create impactful presentations.
- Familiarity with programmatic ad buying is a plus.
Preferred Qualifications:
- Certifications in Google Ads or Facebook Blueprint.
- Experience in eCommerce or D2C environments.
This role is ideal for a results-driven professional eager to contribute to business growth through innovative marketing strategies.
Click on Apply to know more.