Tiniva - Ai Powered Travel Platform
Website:
tiniva.com
Job details:
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Performance Marketing Executive – Travel Sector
Are you a data-driven digital marketer with a flair for paid media and a passion for travel? We’re working with a well-established travel brand that’s looking to strengthen its online acquisition strategy through targeted, high-performing campaigns. This is a fantastic opportunity to join a dynamic team and make a measurable impact in a fast-paced, customer-focused environment.
Performance Marketing Executive – Role & Responsibilities:
As Performance Marketing Executive, you’ll take ownership of paid media campaigns across multiple platforms, driving traffic, conversions, and ROI. You’ll also play a key role in ensuring SEO best practices are implemented across digital content and web infrastructure to support long-term organic growth.
- Planning, executing, and optimising paid campaigns across Google Ads, Meta Business Suite, and other platforms
- Managing campaign budgets, bidding strategies, and audience targeting
- Writing and testing ad copy, headlines, and creative assets to improve CTR and conversion rates
- Creating and managing landing pages, ensuring alignment with campaign objectives
- Conducting A/B testing and performance analysis to refine campaign effectiveness
- Monitoring KPIs such as ROAS, CPA, CTR, and conversion rates using tools like GA4 and Meta Insights
- Ensuring SEO best practices are applied across web content and landing pages
- Performing technical SEO audits and collaborating with developers to implement fixes
- Producing weekly and monthly performance reports with actionable insights
- Staying up to date with digital advertising trends, platform updates, and competitor activity
Performance Marketing Executive – Skills & Experience Required:
We’re looking for someone who combines analytical thinking with creative execution and thrives in a results-oriented environment.
- Proven experience managing paid media campaigns, ideally within travel, leisure or e-commerce (minimum of 3 years experience)
- Strong knowledge of Google Ads, Meta Business Suite, and performance tracking tools
- Solid understanding of SEO principles and experience conducting technical audits
- Ability to interpret data and translate insights into actionable strategies
- Excellent written communication and copywriting skills
- Experience with landing page optimisation and A/B testing
- A proactive mindset and ability to manage multiple campaigns simultaneously
- Email and whatsapp campaign management
Performance Marketing Executive – Additional Information & Key Benefits:
- Travel industry discounts and perks
- Supportive team culture with room for growth
- Opportunity to shape paid media and SEO strategy in a growing brand
- This is a work from office role and candidates are preferred who can commute to south bangalore - Jayanagar on a daily basis.
Click on Apply to know more.