Ealkay Consulting
Website:
ealkay.com
Job details:
Job Summary
We are looking for a performance marketing specialist who can plan, execute, and optimise paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn. The ideal candidate should be data-driven, hands-on with ad platforms, and focused on generating quality leads at an effective cost.
Key Responsibilities
Plan, execute, and manage paid ad campaigns on:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
Create, test, and optimise:
- Landing pages (in coordination with design/dev teams)
- Ad copies (headlines, descriptions, creatives)
Monitor and improve:
- Cost per Lead (CPL)
- Conversion rates
- Campaign performance and ROI
- Social Media Pages' Growth
Conduct A/B testing for:
- Ad creatives
- Ad copies.
- Audience targeting
- Landing page variations
Analyse campaign data and share performance reports and insights regularly.
Ensure smooth platform experience and proper tracking (pixels, conversions, tags).
Stay updated with the latest trends and best practices in performance marketing.
Required Skills & Experience
- Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads
Strong understanding of:
- Social Media Platforms & Follow the Trends
- Performance funnels
- Lead generation campaigns
- Audience targeting & retargeting
Experience in writing high-converting ad copies
Knowledge of landing page optimization
Ability to manage budgets and deliver results within target CPL
Strong analytical and problem-solving skills
Preferred Qualifications
- Experience handling multiple ad platforms & social media platforms.
- Prior experience in lead-based campaigns
- Familiarity with tools like Google Analytics, Tag Manager, Meta Pixel, etc.
- Ability to work independently and take ownership of campaigns
Note: We are looking for immediate joiners only.
Apply Now: hr@ealkay.com | +91 798 141 5730
Click on Apply to know more.