The Pencil Advertising
Website:
thepenciladvertising.com
Job details:
Company Description The Pencil Advertising is an eCommerce enabler focused on helping brands grow through full-funnel solutions across major online marketplaces in India. The company provides end-to-end managed consultancy services to optimize performance, visibility, and sales in the online retail space. By combining strategic planning, execution, and analytics, The Pencil Advertising supports clients in scaling their digital presence. Team members collaborate closely with brands to enhance their online performance and drive measurable business outcomes. The organization values data-driven decision-making, innovation, and long-term client partnerships.
Role Description This is a full-time, on-site role based in Ahmedabad for a Performance Marketing Executive specializing in Meta and Google Ads. The role involves planning, launching, and optimizing paid advertising campaigns across Meta (Facebook/Instagram) and Google platforms to achieve performance targets such as ROAS, CPA, and conversion goals. The person in this role will conduct keyword and audience research, create and refine ad copy and creatives (in coordination with the creative team), set up tracking and conversion events, and regularly analyze campaign performance using platform dashboards and analytics tools. Responsibilities also include preparing clear performance reports, deriving actionable insights, managing budgets and bids, conducting A/B tests, and implementing best practices across accounts. The Performance Marketing Executive will collaborate with sales, marketing, and account management teams to align campaigns with client objectives and marketplace strategies, while staying updated on the latest platform features and industry trends.
Qualifications
- Market Planning and Marketing skills to design, execute, and optimize performance campaigns across Meta and Google Ads.
- Market Research skills to analyze target audiences, competitor activity, and platform trends for data-driven decision-making.
- Strong Communication and Sales-oriented skills to collaborate with internal teams, present campaign insights, and support revenue growth for clients.
- Hands-on experience managing Meta (Facebook/Instagram) Ads and Google Ads campaigns, including Search, Display, and Performance Max.
- Proficiency with analytics and tracking tools (e.g., Google Analytics, conversion tracking, pixels, UTM tagging) and basic understanding of attribution.
- Ability to manage budgets, optimize bids, and work toward defined KPIs in a fast-paced, performance-driven environment.
- Strong numerical and analytical skills with attention to detail and the ability to translate data into actionable recommendations.
- Bachelor’s degree in Marketing, Business, Advertising, or a related field, or equivalent practical experience.
- Experience in eCommerce or marketplace advertising (e.g., Amazon, Flipkart) is an advantage.
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