Website:
varanchi.com
Job details:
We're Hiring: Performance Marketing Executive – D2C Fashion (Meta Ads)
Location: Jeevan Bima Nagar, Bengaluru (Work From Office)
Experience: 1.5 – 3 Years
Salary: ₹35,000 – ₹40,000/month
Working Days: Monday to Friday, 8:00 AM – 4:00 PM
Preferred: Immediate joiners
The Role
Own the Meta ads for two of our D2C fashion brands, Varanchi and ila, which bring handcrafted Indian wear to customers across India. You'll handle the full cycle: coming up with creative ideas, getting them made, launching, testing and scaling them. You'll manage a significant monthly ad budget across both brands, which we plan to double within the next year.
This is a full-time, in-office role at our Jeevan Bhima Nagar office Bangalore, Monday to Friday, 8 AM – 4 PM. Remote or hybrid work isn't possible.
How We Work
Our ad accounts are already running, with campaigns, catalogs and tracking in place. You'll build on what exists and improve it. This is a role where creative thinking matters as much as numbers: the person who runs the ads also helps decide what the ads should say and look like.
You'll report to our Creative Head, who sets the creative direction, and work closely with our designer and cameraman to get creatives made. Manager will review results with you weekly. You'll handle day-to-day campaign decisions on your own, within the direction set by the Creative Head. This role suits someone who is comfortable taking responsibility, not someone who needs approval for every change.
What We Run
- Brands: Varanchi and Ila (D2C fashion, Indian wear)
- Platforms: Meta – Facebook & Instagram
- Ad formats: Catalog/Advantage+, video (Reels, Stories, feed), static and partnership ads
- Creative production: In-house designer and cameraman, plus our own studio and store for shoots
What You'll Do
- Plan budget allocation across the funnel (prospecting, retargeting, retention) and between both brands, and scale spend profitably
- Launch and manage sales campaigns across all our ad formats
- Monitor delivery, pacing and spend daily, and optimise for ROAS, purchases and cost per purchase, pausing what's not working and scaling what is
- Find scaling opportunities through audience expansion, retargeting and lookalikes
- QA every launch: creatives, tracking links, audiences and conversion events
- Come up with a steady stream of ad ideas, drawing on regular competitor monitoring through Meta Ad Library and Instagram. We're building toward testing around 10 unique creatives per ad set
- Write ad copies, hooks and video scripts, and brief our designer and cameraman to get creatives made on time
- Plan festive and seasonal campaigns (Diwali, weddings, Onam, Pongal and more), including ad shoots in our studio and store
- Work with our purchase and production teams so the products performing well in ads stay in stock and get restocked on time
- Run a creative testing calendar and share a weekly report on results, learnings and next steps
Must-Have
- 1.5+ years of hands-on Meta Ads experience on sales/conversion campaigns for e-commerce or D2C brands, managing monthly budgets of ₹4 lakh or more
- Proven track record of scaling brand campaigns
- Strong knowledge of campaign structures, audiences (custom and lookalike), bidding strategies, Meta Pixel and Events Manager
- A good eye for scroll-stopping creatives and strong writing skills for ad copy and scripts
- Experience briefing designers or video teams to get ad creatives made
- Clear communication and reporting: you can explain what happened, why, and what you'll do next
- Strong ownership mindset and attention to detail
Nice-to-Have (learnable)
- Fashion or ethnic wear experience
- Experience planning photo or video shoots
- Knowledge of WhatsApp marketing (broadcasts, remarketing, click-to-WhatsApp ads)
- Regional language skills for ad copy
As you settle in, you'll also get the chance to help shape our upcoming creator program.
Click on Apply to know more.
