Website:
beyondborderconsultants.com
Job details:
About The Opportunity
A dynamic performance-driven marketing firm serving the automotive ecosystem across India, we partner with OEMs, dealerships, and mobility-tech startups to scale acquisition, retention, and brand engagement through data-backed digital campaigns. Our team thrives on turning traffic into test drives, leads into conversions, and insights into ROI—leveraging programmatic, social, and search channels to drive measurable growth in a fast-evolving auto landscape.
Role & Responsibilities
- Plan, execute, and optimize paid media campaigns across Google Ads, Meta, YouTube, and automotive-specific platforms (e.g., CarDekho, Spinny, OLX Autos).
- Track KPIs including CAC, ROAS, conversion rates, and funnel drop-off—using GA4, UTM tagging, and marketing dashboards.
- Collaborate with creatives and copywriters to A/B test ad creatives, landing pages, and CTAs for performance uplift.
- Manage budgets, allocate spend by channel, and report weekly performance with actionable insights to leadership.
- Partner with sales & CRM teams to align campaign goals with dealership footfall and lead quality benchmarks.
- Stay ahead of automotive buyer behavior trends, platform algorithm shifts, and competitive campaign strategies.
Skills & Qualifications - Must-Have
- Google Ads
- Meta Ads Manager
- GA4
- UTM Tracking
- ROAS Optimization
- Automotive Lead Funnel
- Performance Reporting
- CRM Integration
- Preferred
- CarDekho/OLX Ads
- LinkedIn Ads
- Automotive CRM Tools (e.g., DealerSocket, Salesforce Automotive)
Benefits & Culture Highlights
- On-site collaboration with cross-functional teams in a fast-paced, results-driven environment.
- Exposure to top auto brands and cutting-edge digital strategies across India’s mobility sector.
- Ownership of high-impact campaigns with direct line of sight to revenue and customer acquisition metrics.
Skills: google ads,performance reporting,crm integration,automotive,campaigns,digital,google
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