QI Spine
Website:
qispine.com
Job details:
About QI SpineQI Spine is India’s leading spine care provider focused on non-surgical treatment for back and neck conditions. With 22 clinics, 2.5L+ patients consulted, and 93% recovery rate, we are transforming how India approaches spine health through data, technology, and clinical excellence.
Role OverviewWe’re hiring a hands-on Performance Marketing Executive who can execute, optimize, and scale paid campaigns across Google & Meta.
This is a pure execution role for someone who lives inside Ads Manager dashboards, understands performance metrics deeply, and can drive high-quality leads through continuous optimization.
Key Responsibilities1. Campaign Execution- Manage end-to-end campaigns across Google Ads (Search, Display, PMax, YouTube) and Meta Ads (Facebook/Instagram)
- Handle daily campaign hygiene – budgets, bids, keywords, audience targeting
2. Performance Optimization- Optimize for CPL, CPA, CTR, conversion rate, and ROAS
- Monitor lead quality and refine targeting, bidding, and segmentation
- Scale high-performing campaigns quickly
3. Testing & Experimentation- Run A/B tests across creatives, ad copies, landing pages, and audiences
- Analyze results and implement learnings at speed
4. Tracking & Analytics- Ensure accurate setup of UTMs, pixels, GA4 events, and attribution
- Build and maintain daily/weekly/monthly performance reports
- Identify funnel drop-offs and fix conversion gaps
5. Cross-Functional Collaboration- Work with design & content teams to improve ad creatives
- Coordinate with tech/landing page teams for better conversion rates
What We’re Looking For
Experience- 2–5 years of hands-on performance marketing experience
- Strong execution experience in Google Ads & Meta Ads
Skills- Strong understanding of campaign setup, optimization, and scaling
- Hands-on with GA4, tracking, attribution basics
- Comfortable working with Excel/Google Sheets for analysis
- Ability to interpret data and take quick optimization decisions
Click on Apply to know more.