Propacity
Website:
propacity.com
Job details:
Job Title: Performance Marketing Executive
Location: Shivaji Nagar, Pune
Experience: 2–5 years
Department: Marketing
Company: Propacity
About Propacity
Propacity is a technology-driven real estate platform focused on transforming how real estate is bought, sold, and marketed. We work closely with developers and channel partners to drive demand through data-led marketing and performance campaigns.
Role Overview
We are looking for a Performance Marketing Executive who will be responsible for strategising, executing, optimising, and scaling paid digital campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, and LinkedIn. The role requires strong hands-on experience in managing performance-driven campaigns, ideally within the real estate ecosystem.
Key Responsibilities
- Plan, execute, and manage paid performance campaigns across:
- Meta (Facebook & Instagram Ads)
- Google Ads (Search, Display, YouTube)
- LinkedIn Ads
- Own end-to-end campaign management — from strategy, audience targeting, creatives coordination, budget allocation, to performance tracking.
- Drive lead generation and conversion-focused campaigns for real estate projects.
- Continuously monitor, analyse, and optimise campaigns to improve CPL, ROAS, CTR, and conversion rates.
- Work closely with internal teams (design, sales, account management) to align marketing efforts with business goals.
- Conduct A/B testing on ad creatives, copies, landing pages, and audiences.
- Prepare and present performance reports, insights, and recommendations.
- Stay updated with platform changes, new ad formats, and industry best practices.
Required Skills & Experience
- Hands-on experience managing paid campaigns on Meta, Google Ads, and LinkedIn.
- Strong understanding of performance marketing metrics, funnels, and attribution.
- Practical experience in lead generation campaigns.
- Ability to manage budgets and optimise spends efficiently.
- Comfortable working in a fast-paced, performance-driven environment.
Preferred Qualifications
- Experience in real estate marketing (residential or commercial).
- Background in a marketing or performance agency, especially having handled real estate clients.
- Familiarity with CRM tools, lead management systems, and marketing analytics tools.
- Experience working with landing pages and conversion rate optimisation (CRO).
(Real estate and agency experience are preferred but not mandatory.)
How to Apply
Interested candidates can share their resume at 📩 hr.ppm@propacity.in with the subject line:
“Application – Performance Marketing Executive”
Click on Apply to know more.