NikahForever
Website:
nikahforever.com
Job details:
Company Description
NikahForever is India’s leading Community Matrimony platform, dedicated to making marriages simple and accessible. With a mission to foster a stronger community, we have proudly facilitated 70,000+ successful matches and served over 2 million+ members. By leveraging AI-based algorithms, we streamline the process of searching and connecting with compatible profiles. Our platform redefines how people perceive and approach marriage, ensuring an easy and efficient experience.
Performance Marketing Executive
Experience: 1–2 Years
Location: New Delhi
Employment Type: Full-Time
About the Role:
We are looking for a data-driven and growth-oriented Performance Marketing Executive who has hands-on experience managing Google Ads campaigns. The ideal candidate should understand campaign optimization, audience targeting, conversion tracking, and performance analysis to drive high-quality leads and business growth.
This role requires strong analytical thinking, attention to detail, and the ability to continuously optimize campaigns for better ROI.
Key Resposibilities:
- Plan, create, manage, and optimize Google Ads campaigns across:
- Search Ads
- Display Ads
- YouTube Ads
- Performance Max Campaigns
- Remarketing Campaigns
- Monitor campaign performance metrics such as:
- CTR
- CPC
- CPA
- ROAS
- Conversion Rate
- Conduct keyword research, competitor analysis, and audience targeting.
- Optimize ad copies, landing pages, bidding strategies, and campaign structures to improve performance.
- Set up and manage:
- Google Analytics
- Google Tag Manager (GTM)
- Conversion Tracking
- UTM Tracking
- Analyze campaign data and prepare actionable performance reports.
- Work closely with the creative, product, and content teams to improve campaign effectiveness.
- Identify growth opportunities and suggest new strategies for scaling campaigns.
Requirements:
- 1–2 years of hands-on experience in Google Ads.
- Strong understanding of:
- Google Ads Manager
- Google Analytics
- GTM
- Conversion Tracking
- Performance Marketing fundamentals
- Experience in lead generation or app promotion campaigns is a plus.
- Good analytical and problem-solving skills.
- Ability to understand campaign data and take optimization decisions independently.
- Basic understanding of landing page optimization and funnel analysis.
- Familiarity with Meta Ads is an added advantage.
Preferred Skills
- Strong communication and reporting skills.
- Comfortable working with Excel/Google Sheets.
- Understanding of A/B testing and campaign experimentation.
- Ability to manage budgets efficiently.
What We Offer
- Opportunity to work on high-scale performance campaigns.
- Fast-paced learning environment.
- Growth-oriented team culture.
- Ownership and experimentation freedom.
Bonus Points If You Have
- Experience with app install campaigns.
- Experience in D2C, matrimony, e-commerce, or subscription-based products.
- Knowledge of attribution, remarketing, and funnel optimization.
Founder's Desk:
"At our company, marketing is not just about running ads — it’s about understanding people, solving problems, and driving meaningful growth through data and creativity. Let’s build something impactful together."
Click on Apply to know more.