NEXTBIGBOX®
Website:
nextbigbox.in
Job details:
Job Profile: Performance Marketing Executive
Company: NextBigBox
Location: Dwarka, New Delhi (On-site)
Experience: 2–5 Years
About the Role
NextBigBox is looking for a highly motivated Performance Marketing Executive to join our growing team. The ideal candidate should have hands-on experience managing high-performing paid campaigns across Google and Meta platforms, with a strong understanding of lead generation, campaign optimization, analytics, creative strategy, and performance marketing.
Candidates must have prior experience working on FinTech clients or campaigns.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram).
- Manage lead generation campaigns and optimize performance to improve CPL, CPA, ROAS, and overall conversions.
- Monitor campaign performance, analyze data, and implement optimization strategies to maximize results.
- Set up and manage conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Conversion API.
- Develop creative briefs, collaborate with designers and content teams, and contribute to high-performing ad creatives.
- Write and test ad copy, headlines, hooks, and CTAs while continuously experimenting with creative frameworks and messaging.
- Conduct A/B testing across audiences, creatives, landing pages, and bidding strategies.
- Prepare performance reports with actionable insights and stay updated on the latest digital marketing trends and platform updates.
Required Skills
- Hands-on experience with Google Ads and Meta Ads Manager.
- Strong knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Conversion API.
- Strong understanding of paid media strategy, attribution, conversion tracking, and campaign optimization.
- Knowledge of creative strategy, performance marketing frameworks, and consumer psychology.
- Ability to write persuasive, conversion-focused ad copy for Meta and Google campaigns.
- Experience developing creative angles, hooks, messaging, and offers that improve campaign performance.
- Strong analytical, reporting, communication, and problem-solving skills.
- Ability to manage multiple client accounts and advertising budgets efficiently.
- Experience with Looker Studio and Google Ads/Meta certifications will be an added advantage.
Requirements
- 2–5 years of experience in Performance Marketing.
- Must have experience working on FinTech clients or digital campaigns for financial services.
- Strong understanding of key performance metrics including CTR, CPC, CPA, CPL, ROAS, CAC, and Conversion Rate.
- Agency experience will be preferred.
Why Join NextBigBox?
- Work with a diverse portfolio of brands across multiple industries.
- Opportunity to manage high-impact performance marketing campaigns.
- Collaborative, fast-paced, and growth-oriented work environment.
- Continuous learning and career development opportunities.
Location: Dwarka, New Delhi (On-site)
Interested candidates can share their updated resume at: hr@nextbigbox.in
Click on Apply to know more.
