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Company Description EaseMyLiving | MyOwner is a digital platform that helps students and professionals quickly find verified, high-quality PG accommodations near colleges and workplaces. The service focuses on convenience, reliable amenities, and trusted listings to deliver a stress-free living experience. By simplifying the search and booking process, EaseMyLiving enables users to focus on their studies and careers while the platform handles accommodation discovery. The company has built a growing community of satisfied users who value its seamless experience and curated options. EaseMyLiving aims to set a higher standard for PG living by connecting people with comfortable, well-suited spaces through an easy, user-friendly interface.
Role Description The Performance Marketing Executive will manage and optimize digital campaigns to drive user acquisition, engagement, and bookings across key channels. This full-time hybrid role is based in Bengaluru South, with the flexibility for some work from home. Daily responsibilities include planning and executing paid campaigns (such as search, social, and display), monitoring performance metrics, and adjusting strategies to improve ROI and conversion rates. The role also involves collaborating with product, design, and content teams to align messaging, running A/B tests on creatives and landing pages, and preparing performance reports with actionable insights. The executive will track market trends and competitor activities to refine campaigns and support overall growth objectives.
Qualifications
- Strong performance marketing skills, including paid search, paid social, and display advertising campaign management.
- Analytical abilities in working with data, using tools such as Google Analytics, campaign dashboards, and spreadsheets to interpret performance and optimize campaigns.
- Experience with marketing platforms and tools (e.g., Google Ads, Meta Ads Manager, remarketing tools, and basic marketing automation or CRM systems).
- Knowledge of digital marketing fundamentals, including funnel optimization, conversion rate optimization, A/B testing, and audience segmentation.
- Collaborative skills to work effectively with cross-functional teams (product, design, content) and communicate insights clearly in written and verbal form.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Prior experience in a consumer-focused digital or marketplace business, preferably in housing, real estate, or student services, is an advantage.
- Ability to work in a fast-paced environment, manage multiple campaigns simultaneously, and adapt to changing priorities.
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