Website:
justeducation.online
Job details:
Company Description Just Education.online is a leading online education platform dedicated to the career growth of working professionals. The company offers UGC-approved and accredited online degree programs such as MBA, MCA, BBA, BCA, B.Com, M.A, and B.A, enabling learners to gain recognized qualifications while continuing their jobs. Its flexible learning model and anytime-anywhere access help professionals balance work, study, and personal commitments effectively. Through program insights, expert guidance, and practical career tips, Just Education.online supports informed decision-making and long-term career advancement for its learners.
Role Description The Performance Marketing Executive is a full-time, on-site role based in Kolkata. The role involves planning, executing, and optimizing performance marketing campaigns across digital channels to drive lead generation, enrollment, and brand visibility for online degree programs. Responsibilities include analyzing campaign data, tracking key performance metrics, and preparing regular reports to improve ROI and customer acquisition. The Performance Marketing Executive will collaborate with sales, marketing, and content teams to align campaigns with business goals and target audiences, manage marketing budgets, and suggest new strategies and channels for growth. The role also requires staying updated on industry trends, competitor activities, and emerging tools to enhance campaign performance.
Qualifications
- Ability to perform Market Planning and Marketing activities to design and execute effective performance campaigns.
- Strong Market Research skills to understand target audiences, competition, and digital trends.
- Effective Communication skills for cross-functional collaboration and clear reporting of campaign outcomes.
- Exposure to Sales processes and lead funnels to align marketing efforts with conversion objectives.
- Experience with digital advertising platforms (e.g., Google Ads, Meta Ads) and performance optimization techniques.
- Proficiency in using analytics tools (e.g., Google Analytics, CRM dashboards) to monitor and improve campaign results.
- Bachelor’s degree in Marketing, Business, or a related field; relevant certifications in digital or performance marketing are an advantage.
- Strong numerical and analytical abilities, attention to detail, and a data-driven approach to decision-making.
- Ability to work on-site in Kolkata and collaborate effectively in a fast-paced, target-oriented environment.
Click on Apply to know more.