GoGreater - Branding & Marketing
Website:
gogreater.in
Job details:
Remuneration: 16k-25k per month
Location: Must be based in Kolkata or Surrounding Areas
About the Role
We are looking for a data-driven, results-oriented Performance Marketing Executive / Media Buyer with 1–2 years of hands-on experience running profitable paid campaigns.
If you live inside Ad Managers, obsess over ROAS/CPA, and know how to scale both E-commerce Shopping Ads and B2B/B2C Lead Generation campaigns, this role is for you.
Note: This is a purely
Paid Media / Performance Marketing role focused on paid media buying across Meta, Google, and Social platforms.
This is not an SEO or Content Writing position.Key Responsibilities- Campaign Execution & Scaling: Plan, set up, and optimize paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads (Search, Performance Max / Shopping Ads).
- Dual Focus (E-commerce + Lead Gen): Manage paid campaigns for both performance-driven shopping/E-commerce accounts and high-intent lead generation funnels.
- Social Media Advertising: Draft creative angles, test ad concepts (UGC, static, carousels), and optimize paid social ad spend for high engagement and conversion.
- Data & Analytics: Track daily key metrics (CPA, CPL, ROAS, CTR, AOV) and leverage Google Analytics (GA4) + platform dashboards to drive data-backed decisions.
- A/B Testing & Optimization: Continuously test ad copy, creatives, landing pages, audiences, and bidding strategies to lower acquisition costs.
- Budget Management: Monitor daily budgets, prevent overspend, and reallocate budget to top-performing campaigns.
- End to End Client management: Good client handling and communication skills are required.
- Social Calendar: You will also be responsible for the social media plan and execution for the client
What We Are Looking For- Experience: 1–2 years of hands-on experience actively managing ad spend on Google Ads & Meta Ads Manager.
- Shopping & Lead Gen Mastery: Demonstrated exposure to both Google Shopping/PMax ads (e-commerce) and Lead Generation campaigns (CPL optimization).
- Creative Eye: Ability to collaborate on ad creatives, write compelling ad copy, and understand what converts on paid social feeds.
- Analytical Mindset: Comfortable dissecting metrics in Meta Ads, Google Ads, and GA4 to explain why a campaign is performing or failing.
- Self-Starter: Strong ownership, fast execution, and a test-and-learn attitude.
Nice to Have- Experience with dashboarding/reporting tools (Looker Studio / Excel).
- Basic understanding of landing page tools (Shopify, WordPress, Webflow) for tracking pixel/conversion setup.
Click on Apply to know more.